What Youll Be Responsible For:
Own and drive the full CRM strategy and execution across email SMS and push
Take full control of the player lifecycle (FTD retention reactivation)
Build and scale automated journeys using
Lead segmentation personalization and bonus strategy optimization Continuously improve performance based on data testing and KPIs
Work closely with VIP BI Product and Payments teams
Deliver measurable impact on retention LTV conversion and bonus efficiency
Requirements
10 years of proven CRM experience in online casino / sportsbook (iGaming) must
Proven experience in a Head of CRM / CRM Lead role must
Strong hands-on experience with must
Track record of driving retention and revenue growth through CRM
Fluent English must
Additional EU language advantage
High performer only you are used to being measured on results and delivering them
Fully independent able to manage your own day-to-day prioritize and execute without supervision
Leadership mindset you take ownership make decisions and are accountable end-to-end
Benefits
Full ownership of CRM in a performance-driven environment
Direct impact on revenue and player value
A team that moves fast and expects results
Opportunity to build and scale CRM properly
Opportunity to grow develop and work closely with a strong driven team If youve done this before and can deliver at a high level we want to speak with you.
Required Skills:
10 years of proven CRM experience in online casino / sportsbook (iGaming) must Proven experience in a Head of CRM / CRM Lead role must Strong hands-on experience with must Track record of driving retention and revenue growth through CRM Fluent English must Additional EU language advantage High performer only you are used to being measured on results and delivering them Fully independent able to manage your own day-to-day prioritize and execute without supervision Leadership mindset you take ownership make decisions and are accountable end-to-end
Required Education:
aming) must Proven experience in a Head of CRM / CRM Lead role must Strong hands-on experience with must Track record of driving retention and revenue growth through CRM Fluent English must Additional EU language advantage High performer only you are used to being measured on results and delivering them Fully independent able to manage your own day-to-day prioritize and execute without supervision Leadership mindset you take ownership