Email Marketing Specialist, Limassol
Job Summary
On behalf of our client a fast-growing tech company building cutting-edge data-driven tools that supercharge the businesses using them we are seeking a talented Email Marketing Specialist to join their expanding team. You can be based outside of Cyprus and work Remotely or join their Limassol Cyprus team on a Hybrid basis.
Our clients mission is to revolutionise the way businesses operate through scalable innovative solutions. This is an excellent opportunity for a data-driven marketer who can own lifecycle and automation programmes end-to-end turn behavioural data into highly relevant messaging and drive measurable engagement within a supportive environment designed for people to do their best work.
- Develop and execute email strategies aligned with brand goals and the full customer lifecycle spanning acquisition onboarding engagement and loyalty.
- Define objectives and channel mix across email SMS and WhatsApp while owning the global send calendar.
- Build and optimise automated flows including welcome series abandoned carts post-purchase journeys and churn prevention.
- Design complex workflow logic including triggers branching frequency caps and suppression rules.
- Create targeted segments using behavioural transactional and demographic data to ensure highly relevant messaging.
- Prepare campaigns end-to-end from briefing and content collaboration through to template creation and rendering tests.
- Execute A/B and multivariate tests on subject lines offers and layouts to drive continuous performance improvements.
- Track and interpret key performance metrics (CTR conversion deliverability) and adjust strategies based on the data.
- Monitor list health and deliverability coordinating with IT on technical authentication such as SPF DKIM and DMARC.
- Use AI tools for send-time optimisation and copy variants with human quality assurance to safeguard standards.
- Ensure all data handling complies with company policies and global regulations (GDPR CAN-SPAM).
- Hands-on experience building and optimising email/SMS lifecycle programmes and one-off campaigns.
- A proven ability to design multi-step automation workflows with complex triggers and exit rules.
- Strong expertise with HubSpot (ESP/CRM) and a deep understanding of CRM data structures and objects.
- Proficiency in email-safe HTML/CSS with the ability to troubleshoot rendering quirks and work with components.
- Data fluency including the ability to build segments and translate analytics into actionable insights.
- A solid understanding of deliverability best practices list hygiene and DNS/authentication concepts.
- A rigorous approach to QA and accessibility ensuring mobile-first cross-client compatibility.
- A strong security and privacy mindset when handling sensitive client and applicant data.
- Excellent communication skills with English proficiency at B2 level or higher.
- Experience in a brokerage and/or proprietary trading firm is required.
Desirable:
- A background in finance trading fintech or similar high-compliance environments.
- Familiarity with SQL basics or advanced ESP audience builders.
- Experience managing multilingual variants for global customer bases.
- Knowledge of UTM discipline and attribution modelling within GA4.
- Salary Range: EUR 30000 - 35.000 gross/year (based onexperience and qualifications)
- Location: Anywhere
-if not based in Cyprus Remote
-if based in Cyprus Hybrid
**Visa sponsorship not provided**
- Performance-based bonus potential
- Opportunities for professional growth and career development
- A supportive collaborative work environment
- Fruit and drinks provided in the office
- 22 days of annual leave
- Medical scheme from day one
- Gym subscription
Interested Apply via Emerald Zebra if you meet the above requirements by visiting the link!