Digital Marketing Specialist, Limassol
Job Summary
On behalf of our client a fast-growing tech company building cutting-edge data-driven tools that supercharge the businesses using them we are seeking a talented Digital Marketing Specialist to join their expanding team. You can be based outside of Cyprus and work Remotely or join their Limassol Cyprus team on a Hybrid basis.
Our clients mission is to revolutionise the way businesses operate through scalable innovative solutions. This is an excellent opportunity for a performance-driven marketer who can own paid campaigns end-to-end turn data into insight and drive measurable growth within a supportive environment designed for people to do their best work.
- Fully own Google Ads (Search Display Discovery YouTube) Propeller and other platforms from campaign creation optimisation and scaling to keyword research negative keyword frameworks smart and manual bidding ad copy direction and asset testing.
- Assist with setting up and managing campaigns on Meta.
- Plan and push campaigns into new regions accounting for geo restrictions cultural nuances and platform limitations.
- Create campaign ideas proposals and performance projections.
- Ensure all ads follow Googles financial services policies and global brokerage/trading compliance rules to avoid account warnings disapprovals or bans.
- Set up configure and manage Google Tag Manager (events custom triggers conversion tracking data layer enhancements).
- Deploy Smartlook / Hotjar (heatmaps session recordings funnels) to identify UX issues and improve landing-page flows.
- Maintain and optimise Google Analytics (GA4 setup events parameters conversions) and manage UTM tracking links templates and naming conventions.
- Own the end-to-end attribution flow (Ad Landing Page CRM Sale) connecting campaigns to CRM events such as lead capture quality evaluation and conversion milestones.
- Monitor lead flow quality and partner with sales/ops to refine audience targeting and ensure clean data flows into CRM dashboards.
- Continuously analyse campaign metrics to spot drop-offs expensive segments poor-quality leads and UX blockers and improve landing-page speed conversion rate ad relevance and funnel performance.
- Prepare weekly and monthly performance reports with clear insights and recommendations.
- Use AI tools to accelerate keyword mining competitor research ad copy variations data analysis and campaign structuring with strict human oversight to safeguard accuracy and compliance.
- 35 years of experience in digital marketing or performance marketing.
- Strong hands-on experience with Google Ads Google Analytics Google Tag Manager Smartlook/Hotjar (or similar) and Meta.
- Solid understanding of tracking flows UTMs and conversion attribution.
- Knowledge of landing-page Conversion Rate Optimisation (CRO).
- The ability to analyse data and present clear actionable insights.
- An understanding of financial/trading industry restrictions across ad platforms.
- The confidence to work independently and deliver results with minimal supervision.
- Excellent written and verbal English communication skills.
Desirable:
- Experience advertising for Forex brokers CFD brokers Prop Trading firms or Fintech products.
- Understanding of regulated markets (EU UK MENA).
- Experience with CRM systems (HubSpot Salesforce Zoho or similar).
- A track record of optimising landing pages and collaborating with developers/designers to improve funnels.
- Basic HTML/CSS to read or troubleshoot tracking issues.
- Familiarity with Cloudflare WAF or IP restrictions (especially for compliance geo-blocking).
- Basic SQL or Looker Studio for reporting dashboards.
- Experience with Bing Ads TikTok Ads or programmatic platforms.
- A/B testing experience across ads landing pages and funnels.
- Salary Range: EUR 28000 - 35000 gross/year (based on experience and qualifications)
- Location: Anywhere
if not based in Cyprus Remote
if based in Cyprus Hybrid
**Visa sponsorship not provided**
- Performance-based bonus potential
- Opportunities for professional growth and career development
- A supportive collaborative work environment
- Fruit and drinks provided in the office
- 22 days of annual leave
- Medical scheme from day one
- Gym subscription
Interested Apply via Emerald Zebra if you meet the above requirements by visiting the link!