ASO Manager, Limassol, Cyprus

Our client is a fast-growing digital entertainment company in the iGaming market with a top-rated mobile app boasting over 110K App Store reviews and a 4.8 US rating. As part of the growth of its Limassol Cyprus team the company is looking for an ASO Manager to drive organic acquisition and conversion across the Apple App Store and Google Play.

The successful candidate will defend and expand the apps store rankings improve conversion rates and run rigorous experiments to maximise installs and engagement. They will work closely with creative product and marketing teams to keep the app store presence best-in-class. Will report to Head of Marketing

• Own end-to-end ASO strategy across the Apple App Store and Google Play driving organic installs and improving conversion
• Conduct ongoing keyword research and optimisation for titles subtitles keyword fields and descriptions across both stores
• Plan execute and analyse A/B tests on store creatives (icons screenshots preview videos feature graphics) using native and third-party tools
• Monitor and report on keyword and category rankings impression-to-install conversion ratings and reviews
• Analyse competitor store strategies and identify opportunities for differentiation
• Manage and respond to user reviews strategically to improve ratings and sentiment
• Stay current with store algorithm changes policy updates and new opportunities (in-app events promotional content LiveOps)
• Collaborate with creative teams on high-converting localised store assets
• Align organic and paid mobile strategies with the SEO Manager and paid acquisition teams
• Manage relationships with ASO tools and vendors (AppTweak Sensor Tower SplitMetrics or similar)

• 3 years of dedicated ASO experience managing apps across both iOS and Android
• Demonstrable success improving app store rankings and conversion rates
• Proficiency with ASO tools such as AppTweak Sensor Tower SplitMetrics Mobile Action or equivalent
• A strong understanding of Apple Search Ads and Google Play Console experiments
• A data-driven approach with strong analytical skills and comfort handling large datasets
• Experience with A/B and multivariate testing methodologies and statistical significance
• An understanding of mobile user-acquisition funnels and how ASO integrates with paid campaigns
• Fluent written and spoken English
• A detail-oriented proactive autonomous working style suited to remote management

Nice to Have:

• Experience with gaming casino or entertainment apps
• Familiarity with Apple custom product pages and Google Play custom store listings
• A background in graphic design or experience briefing creative teams on store assets
• Knowledge of subscription and in-app purchase optimisation

• Competitive salary based on experience and market benchmarks (Annual Salary Range: EUR 34000 - 50000 gross)
• A key role in a rapidly scaling company with a globally recognised product
• Direct collaboration with senior leadership and exposure to strategic decision-making
• Professional development opportunities and conference attendance
• A tight-knit culture that values ownership speed and impact

Interested If you meet the above requirements APPLY via Emerald Zebra - visit the link!