Digital Brand Experience Specialist
Department:
Job Summary
As Digital Brand Experience Specialist you bring the Ergomed brand to life across three channels: LinkedIn business presentations and our brand websites. Working from the commercial and brand strategy defined by Brand Managers you turn complex ideas and brand messaging into content copy design and storylines that an audience can grasp quickly engage with and act on.
You are fluent in using AI to accelerate productivity. You improve the quality of output shorten time to completion and translate manual workflows into automated ones with appropriate human oversight. You apply these tools to raise the standard and pace of work across all three channels while keeping quality accuracy and brand integrity firmly under human control.
This is a hands-on specialist role built on deep channel expertise. You are the teams expert on LinkedIn brand websites and PowerPoint and you are accountable for channel performance: growing visibility and engagement on LinkedIn driving the right audiences to convert through the websites and using PowerPoint to create a premium persuasive brand experience. You will not define the brands core positioning. You will express it clearly and consistently through the right format design and message structure for each channel and you will own the results those channels deliver.
What Youll Focus On
LinkedIn: organic and paid
- Grow Ergomeds brand visibility and engagement on LinkedIn through both organic content and paid campaigns.
- Create channel-native posts graphics carousels and short-form video that capture attention and motivate the audience to share comment and follow.
- Translate dense or technical subject matter into clear scroll-stopping visual content built for how B2B audiences actually consume LinkedIn.
- Plan and maintain a posting cadence set up and optimise paid campaigns and adjust content based on engagement data.
- Keep voice design and messaging consistent with brand standards while adapting to the platform.
PowerPoint design and visual storytelling
- Use PowerPoint as a communication tool rather than just a formatting tool turning complex content into clear persuasive narratives that an audience can follow effortlessly.
- Design and rework sales decks pitch decks client and capability presentations with strong hierarchy clean layout and intuitive flow.
- Build custom infographics data-visualisation slides diagrams and timelines that simplify complicated ideas.
- Create and maintain reusable PowerPoint templates and slide libraries so non-designers can produce on-brand decks consistently.
- Quality-check high-visibility decks before they go to clients or executives.
Brand website management
- Build and edit pages and content in WordPress or other CMS tools keeping the sites accurate current and on-brand.
- Apply best practice in user experience SEO and AIO (AI optimisation) so the right audiences find the sites stay engaged and convert.
- Improve page structure navigation calls to action readability and visual consistency.
- Partner with developers designers and content contributors to launch and refine pages.
Supporting Responsibilities
- Track performance across LinkedIn the websites and the presentation system and turn the data into practical recommendations.
- Review competitor websites and LinkedIn presence to spot opportunities and best practice worth adopting.
- Coordinate with Brand Managers the Thought Leadership Marketer and other Marketing Specialists and brief freelancers or agencies when needed.
- Stay current on platform changes design trends and tools that could improve channel performance.
- Maintain the content calendar publication schedule project trackers and other department operational tools.
- Organise the Marketing SharePoint and Teams folders.
- Manage reporting for the company card credit statement.
- Aggregate content for internal presentations.
Qualifications :
Essential
- Demonstrated post-university experience in digital marketing social media content or communications design or a related B2B field.
- Demonstrated ability to grow a brand on LinkedIn through both organic and paid content.
- Strong PowerPoint skills including master slides layouts charts and controlled use of animation plus solid design fundamentals (typography layout hierarchy whitespace colour).
- Hands-on experience building and editing pages in WordPress or a similar CMS.
- Working knowledge of UX SEO and AIO principles for websites.
- A talent for turning complex ideas into clear audience-friendly visuals and copy.
- Plan produce and edit short-form videos for professional social channels.
- Strong writing editing and attention to detail.
- Bachelors degree in marketing communications design digital media or a related field or equivalent practical experience. Fluent in English.
Desirable
- Experience in B2B professional services consulting or another expertise-led business.
- Familiarity with Adobe Creative Suite Figma or Canva.
- Experience with analytics tools (e.g. GA4 LinkedIn Analytics) and SEO tools (e.g. SEMrush Ahrefs).
Additional Information :
When you join Ergomed Group you make a difference by helping to bring safe and effective pharmaceutical treatment to patients around the world.
Youll join a passionate and collaborative team of experts in clinical research pharmacovigilance and quality consulting.
We are diverse in many ways yet our values unite us.
Our values are how we work not words on a wall. If they sound like you you will feel at home here.
- Quality: we hold ourselves to the standard patients deserve.
- Integrity and trust: we do the right thing especially when it is hard.
- Drive and passion: we care about the outcome because someone is waiting on it.
- Agility and responsiveness: we move quickly because patients cannot wait.
- Belonging: everyone is welcome and every voice counts.
- Collaborative partnerships: we go further by going together.
We look forward to welcoming your application.
Remote Work :
No
Employment Type :
Full-time
About Company
Ergomeds fast-growing services business includes an industry-leading suite of specialist pharmacovigilance solutions, integrated under the PrimeVigilance brand and a full range of high-quality clinical research and trial management services under the Ergomed Clinical Research brand. ... View more