Social Media Manager

Location: Remote (South Africa LATAM or Philippines)

Compensation: USD $1800-$2500 per month (depending on experience)

Industry: Education / Digital Media

Schedule: Full-time (40 hours/week) Flexible Hours

Our client is a fast-growing education and digital media company operating several highly recognized online brands focused on medical education personal development and lifestyle content.

Their content reaches millions of viewers across YouTube Instagram TikTok and other digital platforms. As they continue to grow they are looking for a creative and detail-oriented Social Media Specialist to lead their short-form content strategy and help expand audience engagement across multiple channels.

We are seeking an experienced Social Media Specialist with a passion for short-form content and a deep understanding of todays social media landscape.

Working closely with content editors designers and marketing stakeholders youll own the strategy publishing optimization and performance of short-form content across TikTok Instagram and YouTube Shorts. Youll identify opportunities within long-form content coordinate asset creation manage publishing calendars and continuously optimize performance using platform analytics.

The ideal candidate combines creativity with analytical thinking understands platform-specific best practices and has exceptional attention to detail when it comes to content quality and brand consistency.

• Lead the strategy and execution of short-form content across TikTok Instagram (Reels Stories and Feed) and YouTube Shorts.
• Develop platform-specific content strategies that support audience growth and engagement.
• Identify compelling moments from long-form YouTube videos for repurposing into engaging short-form content.
• Ensure content aligns with each platforms best practices trends and audience expectations.

• Review short-form video edits and ensure captions formatting and branding meet quality standards.
• Create image-based social content including carousels quote graphics featured images and promotional assets using Canva.
• Edit simple video content and caption animations using CapCut where required.
• Coordinate with designers to develop creative assets for campaigns and promotional initiatives.

• Schedule and publish content using Later Meta Business Suite and YouTube Studio.
• Maintain organized publishing calendars and content workflows within Notion.
• Monitor and engage with online communities across multiple social platforms.
• Collaborate with marketing and content teams on cross-channel campaigns newsletters and promotional initiatives.

• Monitor platform analytics and campaign performance.
• Identify trends audience behaviors and content opportunities.
• Continuously optimize content strategy based on performance insights.
• Stay current with platform updates emerging formats and algorithm changes.

• Minimum of 3 years experience in Social Media Management or a similar digital marketing role.
• Proven experience managing and growing TikTok Instagram and YouTube Shorts.
• Strong understanding of short-form video strategy and platform algorithms.
• Excellent written English with outstanding grammar and attention to detail.
• Experience using Canva Later Meta Business Suite and YouTube Studio.
• Experience editing short-form video using CapCut or similar software.
• Strong understanding of social media analytics and performance reporting.
• Ability to manage multiple brands and publishing calendars simultaneously.

• Creative thinker with excellent storytelling ability.
• Exceptional attention to detail.
• Strong organizational and project management skills.
• Self-motivated and proactive.
• Collaborative and team-oriented.
• Adaptable in a fast-paced creative environment.
• Strong communication skills.
• Curious and eager to stay ahead of social media trends.

You live and breathe social media.

You understand what captures attention in the first three seconds how different audiences engage across platforms and how to transform long-form content into engaging short-form experiences.

You combine creativity with analytical thinking constantly testing new ideas while using performance data to improve results. Whether youre reviewing captions scheduling campaigns or analyzing engagement metrics you take pride in delivering polished high-quality work that strengthens the brand and drives audience growth.

Short-form content has become one of the companys most important growth channels.

As the Social Media Specialist youll play a key role in expanding brand awareness increasing audience engagement and helping transform high-quality long-form content into impactful social media experiences that reach millions of viewers.

Your creativity strategic thinking and attention to detail will directly influence the continued growth and success of multiple industry-leading digital brands.