Senior B2B Marketing Manager

We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly and grow together. Today we serve over 3.6 million customers and partner with more than 55000 merchants making Addi Colombias fastest-growing marketplace.

With a state-of-the-art technology-first approach we provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.

This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.

Lead Addis B2B Marketing function as an AI-first operating system driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end. This role unifies B2B merchant activation with Consumer CRM amplification while architecting a fully automated agentic and data-driven growth infrastructure to maximize commercial output per FTE.

• Deploy a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium Standard Base) by Q3 driving measurable merchant growth and increased participation across strategic accounts.

• Launch Merchant Performance Media: Build the paid media function from scratch launching the first wave of co-campaigns in Q3 and shipping a centralized playbook with merchant-facing ROI reporting by Q4.

• Stand up the Merchant Lifecycle CRM: Architect and launch the merchant onboarding activation and retention journeys in Salesforce deploying the foundational layer by Q3 and full lifecycle orchestration by Q4.

• Unify the B2BConsumer Loop: Integrate quarterly PAC planning with the Consumer CRM team by Q3 establishing an automated B2B Deal Targeted CRM Amplification Unified Attribution feedback loop.

• Strengthen Marketing-Sales Alignment: Establish a formal marketing-to-sales handoff with the commercial team by Q4 increasing collaboration pipeline visibility and engagement across priority accounts.

• Build an AI-First Operating System: Deploy production-ready AI agents to support key marketing workflows including account research content creation and CRM journey quality assurance.

• Proven Track Record in B2B & Merchant Marketing at Scale (MUST HAVE)

  • Demonstrates 6 years of B2B marketing leadership in fast-scaling environments with deep specialization in marketplace BNPL or retail platform ecosystems.

  • Mastered the design of complex co-marketing models joint-investment economics and partner attribution structures.

  • Translates commercial priorities directly into revenue-generating programs rather than just asset production.

• Operates as an AI-First Marketer & Systems Architect (MUST HAVE)

  • Deeply technical and hands-on with prompt engineering agentic frameworks (e.g. Claude agents LangGraph) and model selection trade-offs.

  • Applies an explicit AI as headcount lens to team design evaluating every new workflow for automation viability before posting a human opening.

  • Demonstrates at least one live measurable example of using production AI agents to compound B2B marketing throughput.

• Possesses Strong CRM Architecture & Salesforce Mastery (MUST HAVE)

  • Experienced in building B2B lifecycle infrastructure (onboarding activation retention expansion) from the ground up on Salesforce.

  • Controls complex data models audience segmentation journey logic and multi-channel orchestration.

• Track Record of Commercial Fluency & Sales Partnership (MUST HAVE)

  • Speaks fluent pipeline metrics deal velocity ICP criteria and account tiering alongside commercial teams.

  • Direct experience being measured on hard B2B funnel contributions (opportunities sourced/influenced pipeline acceleration).

• Demonstrates Excellence in Performance Media & Attribution (MUST HAVE)

  • Hands-on mastery of scaling paid media channels (Meta LinkedIn programmatic in-app) for targeted B2B or co-op merchant audiences.

  • Defends and refines complex incrementality and attribution models directly with merchant partners to prove ROI.

• Proven Capability in Brand Building & B2B Storytelling (PREFERRED)

  • Strong instinct for category creation thought leadership and shaping ecosystem narrative through proprietary flagship moments.

• Experienced in Team Leadership & Cross-Functional Influence (PREFERRED)

  • Navigates multi-sided business loops and influences matrixed stakeholders across Product Risk Legal and Consumer squads.

• Work on a problem that truly matters We are redefining how people shop pay and bank in Colombia breaking down financial barriers and empowering millions. Your work will directly impact customers lives by creating more accessible seamless and fair financial services.

• Be part of something big from the ground up This is your chance to help shape a company influencing everything from our technology and strategy to our culture and values. You wont just be an employeeyoull be an owner

• Unparalleled growth opportunity The market were tackling is massive and were growing faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a company thats scaling fast this is it.

• Join a world-class team Work alongside top-tier talent from around the world in an environment where excellence ownership and collaboration are at the core of everything we do. We care deeply about what we build and how we build itand we want you to be a part of it.

• Competitive compensation & meaningful ownership We believe in rewarding our talent. Youll receive a generous salary equity in the company and benefits that go beyond the basics to support your growth.

We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you your experience and what youre looking for. Well also share more about Addi our culture and the role.

• Step 2: Initial Interview (45 min)
  A more in-depth conversation with the hiring manager where we explore your skills experience and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interviews (30-45 min each)
  Youll meet future colleagues and cross-functional team members to get a feel for how we work together. Were looking for strong contributors and cultural fits so bring your questions too!

• Step 4: Live Business Case (60 minutes)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 5: Co-Founder Interview
  If theres a strong match youll have a final conversation with our Founder to align on expectations cultural fit and ensure

We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.

Required Experience:

Manager