S&CM Coordinator Pharmacy Channel

Role Purpose

Lead and execute the Shopper & Customer Marketing (Trade Marketing) strategy for the Pharmacy & E-comm channel of Colombia ensuring a consistent profitable execution adapted to the specific operational dynamics and commercial potential of this channel.

This role is responsible for defining strategic guidelines by customer type and category working with local teams to validate and adjust implementation and ensuring alignment with brand priorities and field realities.

This role translates brand strategies into customer-relevant plans coordinates with Sales Marketing and POSM and leads execution in-store with full accountability over assigned budget activations and category KPIs.

Main Accountabilities

Strategy Design & Channel Leadership

• Define and lead channel strategy for Drugstores & E-comm including activation frameworks visibility guidelines assortment strategy and execution standards by customer type.
• Prioritize initiatives by category and brand considering the channels commercial relevance.
• Ensure alignment with brand campaigns by collaborating with marketing and other cross-functional teams.
• Design strategies that incorporate the in-store presence of advisory teams (e.g. customers dermo consultants).

Collaboration with Country Teams

• Work closely with the Sales team to ensure the commercial plan is implemented effectively.
• Align with Marketing to localize brand campaigns and innovations into channel-specific actions.
• Act as the main point of contact for the Personal Care category within the S&CM structure.
• Ensure a smooth translation from brand strategy to shopper touchpoints.

Execution Guidelines & POSM Activations & In-store Excellence

• Define and update PICOS (Picture of Success) by channel and customer.
• Lead and coordinate with POSM team to allocate and manage POSM materials according to the channel strategy.
• Conduct structured store visits to assess execution identify gaps and capture shopper insights.
• Oversee implementation quality via reports TRAX store visits and collaboration with Instore Excellence.

Performance Monitoring & Strategic Adjustment

• Track key channel KPIs including:
  • Sell-in Sell-out Market Share
  • Distribution Visibility MSL Velocity
  • Channel adoption of strategic initiatives
• Collect insights and lead tactical or strategic adjustments to the channel plan accordingly.

Key Performance Indicators (KPIs)

• Sell-in sell-out and channel market share growth
• Execution performance vs. defined guidelines
• % of strategic initiatives implemented
• Visibility and execution impact measured through Instore KPIs

Experience:

• Minimum 2 years in Trade Marketing Shopper Marketing or Customer Development
• Experience working with modern trade Pharmacy Chains
• Deep understanding of commercial execution channel strategy and cross-country collaboration

Skills:

• Strategic thinking with hands-on execution mindset
• Ability to influence without direct authority
• Strong cross-functional collaboration
• Analytical mindset and KPI orientation
• Leadership in complex multicultural environments

Languages:

• Fluent Spanish
• Intermediate English