Performance Ecommerce Specialist

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

Responsible for executing optimizing and ensuring the operational excellence of large-scale regional eCommerce and performance marketing campaigns across key digital platforms. This role drives campaign accuracy budget control and KPI achievement through effective implementation monitoring and continuous optimization. By ensuring high-quality execution data-driven insights and proactive issue resolution the role contributes to maximizing ROI/ROAS and delivering measurable business impact for clients. It also supports strategic decision-making through performance analysis reporting and actionable recommendations.

Skills and Experience

• 13 years of proven experience as a Digital Media Buyer Performance Marketing Specialist Campaign Specialist or similar roles focused on digital performance.
• Intermediate to advanced proficiency in Google Ads and Meta Ads (required); experience with TikTok Ads is a plus.
• Strong understanding of eCommerce principles and performance marketing KPIs including CPA CPC CTR ROAS ROI and Conversion Rate.
• Solid data analysis skills and proficiency in Excel/Google Sheets (pivot tables lookup formulas and basic reporting).
• Experience with Google Analytics 4 Google Tag Manager and Looker Studio is preferred.
• Google Ads and/or Meta certifications are a plus.
• Experience managing regional multi-market or multi-currency accounts is highly valued.

Key Competencies

• Strong attention to detail and accuracy in campaign setup budgets and tracking configurations.
• Excellent organization and time management skills with the ability to prioritize tasks in a fast-paced environment.
• Execution-oriented mindset with a focus on delivering results efficiently.
• Strong learning agility and curiosity to adopt new tools platforms and performance methodologies.
• Effective communication and teamwork skills to collaborate with cross-functional teams.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodation or flexibility please discuss this with the hiring team during the interview process.

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