Paid Ads Manager (Meta & Google) 20484

Employment Type:Full time independent contractor
Work Model:Remote
Work Hours:US work hours

About the Company: The company is a fast-growing digital marketing agency that helps service-based businesses generate predictable high-quality leads through paid advertising high-converting funnels CRM automation and creative strategy.

Unlike traditional marketing agencies that only manage ads the company owns the complete lead generation ecosystemfrom creative production and messaging through CRM integrations funnels and campaign optimization. Their clients include contractors coaches professional service firms and other lead generation-focused businesses that rely heavily on paid advertising to grow.

About the Role: The client is looking for aSenior Paid Ads Managerwith deep experience managing bothMeta AdsandGoogle Adsforservice-based lead generation businesses.

This isnotan eCommerce advertising role. We looking for someone who can truly own paid advertising so leadership can focus on growing the companynot managing campaigns.

The ideal candidate understands how to generate qualified leadsnot online purchasesand knows how to optimize campaigns around appointments phone calls and sales opportunities.

Youll take campaigns from launch through optimization while ensuring leads flow correctly into client CRM systems.

Youll be expected to think strategically troubleshoot independently communicate proactively and operate with minimal supervision.

This role is designed for someone who enjoys ownership and wants to become a long-term member of a growing agency.

What Youll Own

Paid Advertising

• Build and launch Meta advertising campaigns

• Build and manage Google Search campaigns

• Optimize campaigns based on performance data

• Improve CPL lead quality and campaign efficiency

• Scale winning campaigns

• Monitor budgets and pacing

• Analyze campaign performance and make proactive recommendations

Campaign Setup

• Configure campaign structures correctly from the start

• Build audiences

• Configure tracking

• Implement conversion events

• Ensure attribution is working properly

• Test campaigns prior to launch

CRM & Funnel Integration Youll work closely with the teams existing systems by:

• Connecting Meta and Google campaigns into CRM workflows

• Ensuring leads flow correctly into automation

• Troubleshooting tracking issues

• Verifying lead routing

• Working alongside internal funnel and CRM specialists

Optimization Youll continuously improve campaigns through:

• Creative testing

• Audience refinement

• Bid strategy optimization

• Budget allocation

• Landing page insights

• Lead quality improvements

• Performance reporting
  

Required Experience

• 5 years managing Meta Ads

• 5 years managing Google Ads

• Strong background in lead generation campaigns

• Experience supporting service-based businesses

• Experience managing multiple client accounts simultaneously

• Proven ability to optimize campaigns for qualified leadsnot just clicks

• Experience integrating campaigns with CRM systems

• Strong analytical skills

• Excellent written and spoken English
  

Tools & Platforms

• Meta Ads Manager

• Google Ads

• CRM platforms

• Lead generation funnels

• Conversion tracking tools

• Analytics and reporting platforms
  

The Ideal Candidate

• Requires very little day-to-day management

• Thinks like an owner

• Solves problems before theyre escalated

• Communicates quickly and clearly

• Takes pride in producing excellent work

• Pays close attention to detail

• Is dependable and highly organized

• Enjoys working in a fast-moving agency environment

• Wants to build a long-term career with one company
  

What Will Set You Apart

• Agency experience

• Experience running both Meta and Google campaigns at a senior level

• Strong understanding of CRM integrations and lead routing

• Experience working with funnels and conversion tracking

• Experience supporting businesses that rely on booked appointments rather than eCommerce sales

• Ability to confidently explain optimization strategies and campaign decisions

What Success Looks Like Within your first several months you will:

• Confidently manage multiple client accounts with minimal oversight

• Become the internal expert for Meta and Google Ads

• Reduce the amount of campaign review required from leadership

• Improve campaign consistency across client accounts

• Deliver dependable repeatable lead generation results

• Communicate proactively and quickly with internal team members

• Help the agency confidently scale its client base

Required Experience:

Manager