Media Buyer |

About the Role

We are looking for an experienced hands-on Media Buyer who can take ownership of paid advertising across Google Ads and Meta Ads. This is not a role for someone who needs extensive training or step-by-step direction. We are looking for a mid-to-senior level professional who can hit the ground running independently analyze campaign performance identify problems test solutions and make informed recommendations. The ideal candidate will be comfortable taking ownership of the advertising function and guiding the business on what is working what isnt and what should happen next.

What Youll Do

• Manage and monitor Google Ads and Meta Ads campaigns on a daily basis.
• Monitor campaign performance budgets conversions and key performance indicators.
• Analyze advertising data to identify trends opportunities and underperforming campaigns.
• Test different ads headlines audiences creative concepts messaging and campaign structures.
• Identify what is and isnt working and explain why.
• Optimize campaigns based on performance data and recommend which should be scaled adjusted paused or replaced.
• Troubleshoot underperforming campaigns.
• Continuously look for opportunities to improve lead generation and advertising efficiency.
• Communicate campaign performance and recommendations clearly to the business.
• Take ownership of paid-media strategy rather than simply executing instructions.

Required Experience & Skills

• Mid-to-senior level paid media experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven understanding of campaign testing and optimization.
• Strong analytical and problem-solving skills; ability to interpret campaign data and translate it into actionable decisions.
• Ability to independently diagnose campaign performance issues (e.g. campaign structure targeting ad copy landing-page alignment conversion tracking).
• Strong understanding of performance marketing principles.
• Ability to work independently with minimal handholding.
• Strong written and verbal English communication.

• Proficiency in Google Ads and Meta Ads

To move forward successfully share the following to:

A short cover letter:

• Use this as an opportunity to pitch yourself directly to the client by highlighting your relevant experience achievements and motivation for applying.

• Include the reasons for leaving your last 3 roles and share your long-term career plans. We value long-term commitment.

Additionally:

1. What is your notice period and expected monthly salary in USD

2. An updated CV. Ensure it highlights your key skills and experience you have relevant to the role.

3. Upload a short video introduction herewhere you introduce yourself and summarize your experience and key achievements.