Marketing Operations Manager
Job Location:
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Were seeking a resourceful detaildriven Marketing Operations Manager to own and optimize our marketing technology ecosystem. Youll orchestrate campaign execution across our stack including Marketo Microsoft Dynamics 365 Apollo Copilot Agent Studio Make and more ensuring seamless integrations precise tracking and scalable processes. This role is the operational backbone of our integrated marketing campaigns translating strategy into execution by managing systems workflows and data that drive pipeline and revenue.
This is a hybrid role with 2 days per week onsite in the Bogotá office.
- Own and optimize the MarTech stack.
- Implement and integrate new best-in-class systems to drive greater marketing impact.
- Coordinate with internal and external partners to align campaign setup tracking and reporting.
- Build email nurtures landing pages outbound sequences paid ads organic social (support).
- Operationalize intent data into dynamic audience targeting nurture workflows and sales alerts.
- Manage lead lifecycle: scoring routing and notifications from marketing to sales via Marketo and Dynamics.
- Work with Demand Gen team to implement signalbased workflows (e.g. engagement intent spikes CRM stage changes) that trigger automated actions in campaigns and sales followups.
- Maintain clean synchronized data across CRM marketing automation and enrichment tools.
- Automate crossplatform workflows.
- Inspect and update governance for UTMs GTM tagging and event tracking to ensure consistent reporting.
- Build and maintain dashboards for Brand Influence and Conversion stage KPIs.
- Report on campaign performance lead flow pipeline creation and revenue contribution.
- Surface actionable insights from deal and campaign analysis to improve future campaigns.
58 years in marketing operations or revenue operations preferably in B2B SaaS or ABM-driven environments.
Handson experience with marketing automation CRM data analytics and workflow tools
Experience with digital campaign management and end to end attribution
Proven track record managing analytics across websites digital campaigns and CRM platforms
Proficiency with web analytics platforms (e.g. GA4 or privacy-compliant alternatives).
Strong data visualization and reporting skills (Tableau Power BI Looker or similar).
Familiarity with data integration tools tag management systems and attribution modeling
Strong understanding of data governance lead lifecycle management and pipeline analytics.
Excellent communication skills for crossfunctional collaboration.
Expert level skills in:
Marketing Automation: Marketo
CRM: Microsoft Dynamics 365
Workflows: Make
Data & Intent: Apollo Zoominfo
Creative/Website: Webflow Adobe Creative Cloud
Analytics: Looker PowerBI Google Analytics Google Tag Manager
AI: Copilot Cowork
Experience operationalizing intent and signal-based workflows into automated audience targeting and sales acceleration.
Familiarity with AI-assisted marketing.
Experience coordinating integrated campaigns with external agency partners.
Required Experience:
Manager
About Company
We believe that humanity and technology should âco-exist, and that at the nexus of the âmost powerful experiences, humanity and technology collide. At TTEC Digital, we combine the expertise, innovation, partnerships, and passion of three industry-leading customer experience com ... View more
