Head of MedMan Andean
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Job Summary
We care for skin. We care for our people.
It all started with a pharmacist and a dream almost 140 years ago. Today Beiersdorf is a global company with iconic brands CuritasAquaphor Eucerin and NIVEA focused on providing innovative clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries making people feel comfortable in their own skin.
At Beiersdorf we care beyond skin. We care for people our employees our customers our consumers and our communities and our planet. We know that diversity of thought backgrounds experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better you feel better.
A welcoming workplace that offers personal and professional growth for all individuals.
At Beiersdorf youll find:
- A welcoming workplace that values diversity inclusion and belonging where every team member feels valued respected and supported
- Flexible teams that enjoy a challenge and the ability to make an impact
- A dynamic community of life-long learners that values individual skills and a growth mindset as well as hard skills and established expertise
- A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
- A culture that lives by its core values of care trust simplicity and courage
Lead and govern the Medical Management strategy for the Andean Cluster while acting as Medical Manager for Colombia ensuring alignment between medical commercial and corporate priorities. Responsible for defining and driving the regional and local medical strategy to strengthen Eucerins scientific leadership medical recommendation expert endorsement prescription generation and long-term business growth. The role focuses on strategic direction performance governance capability development stakeholder influence (KOLs) Medical Associations & Academies and resource allocation while operational execution is delegated to the Medical Detailing and Training teams.
As Medical Manager Colombia the role additionally ensures the development and execution of the local medical strategy adaptation of regional initiatives to local market dynamics management of the Colombian medical ecosystem and representation of the medical function with key external stakeholders.
Focus on scientific communication on products relevant for the medical marketing/detailing teams (medical sales reps) and trainers. Responsible for the direction and supervision of the local medical management teams and for developing aligning & supporting the local strategy to ensure detailing & training operational quality and to drive recommendations market share and sales.
Detailing Management
- Define and govern the Andean detailing strategy to maximize medical recommendation prescription generation dispensing performance and market share growth.
- Establish annual and multi-year detailing objectives priorities segmentation models and performance frameworks aligned with business goals.
- Ensure optimal deployment of medical resources based on physician potential prescription opportunities and market dynamics.
- Drive excellence in medical engagement models ensuring consistent execution standards across all countries and customer touchpoints.
- Lead strategic analysis of medical recommendation trends prescription evolution market share performance and competitive dynamics using IQVIA Close-Up IQMED and other relevant tools.
- Define and monitor key performance indicators to ensure sustainable improvement in physician engagement recommendation rates prescription generation and return on investment.
- Align medical detailing priorities with Marketing Sales Digital Shopper & Customer Marketing and Supply Chain functions to ensure integrated execution plans.
- For Colombia define and steer local detailing priorities resource allocation territory focus and engagement plans according to market opportunities and business needs.
Medical Marketing
- Define the short- medium- and long-term Medical Strategy for the Andean Cluster and Colombia to strengthen Eucerins expert positioning and medicalization agenda.
- Develop scientific communication strategies targeting healthcare professionals medical societies institutions and other relevant stakeholders.
- Lead the medical component of brand strategies ensuring scientific differentiation and evidence-based positioning across the portfolio.
- Drive medical awareness initiatives leveraging congresses scientific platforms publications digital channels CRM programs advisory boards and educational activities.
- Identify strategic growth opportunities through medical engagement clinical evidence generation expert advocacy and emerging market trends.
- Ensure integration of medical objectives into cross-functional business plans and support portfolio lifecycle management through scientific insight and expert engagement.
- For Colombia act as the medical lead for local strategic initiatives ensuring alignment between market needs scientific opportunities and business priorities.
Training Management
- Establish the strategic capability-building agenda for the medical detailing organization across the Andean Cluster and Colombia.
- Define competency frameworks certification standards and development plans to build a high-performing medical engagement organization
- Ensure continuous enhancement of scientific knowledge customer engagement capabilities negotiation skills and business acumen across the field force.
- Monitor capability development KPIs and demonstrate linkage between training effectiveness and business outcomes.
KOL Management
- Define and oversee the regional and local KOL engagement strategy to strengthen Eucerins scientific credibility and influence within the dermatology community.
- Develop and maintain a structured ecosystem of Key Opinion Leaders Digital Opinion Leaders Rising Stars scientific societies academic institutions and patient associations.
- Lead governance of advisory boards scientific meetings congress participation educational programs and medical influencer initiatives.
- Represent the company with senior medical stakeholders across the Andean region and serve as the primary medical relationship lead for strategic KOLs in Colombia.
- English Advanced: speaking and writing.
- High impact presentations in English and capability to present in forums with Managers Regionals and Global teams.
- Minimum of 10 years in medical management experience marketing or Detailing Manager in fast moving consumer packaged goods environment and OTCs Laboratories. Ideally Derma Skin Care brands.
- Team player balancing driving business needs and supporting engaged culture.
- Strong team building & leadership skills. Has the ability to motivate and develop others.
- Strong understanding medical management skin and the science of skincare as well as experience with the KOL dermatologists community.
- Critical thinker with the ability to analyze market business & consumer trends and proactively translate them into focused strategies and action plans.
- IQMED Close Up IQVIA Management.
- Knowledge experience and stakeholder management.
- Track record of strong results-orientation with experience in financial analysis and strong skillset in P&L SOI and Budget management.
- Strong knowledge of marketing influence principles and strategic thinking.
- University Degree.
- High Analytical/Numeric Skills.
- Negotiation skills.
- Driving Results.
- Structure Thinking.
- Think out of the box to find different ways
- Excellent communication and presentation skills Resilience.
Travel requirements:
Up to 40% travel. Frequent travel domestic and international including overnight stays. Availability to work beyond standard business hours including weekends for key meetings and conferences.
Required Experience:
Director
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
