Digital Marketing Specialist (LATAM only)
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Experience Required:
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Job Summary
This is a remote position.
Client & Project Management
- Serve as the main point of contact for assigned clients.
- Conduct onboarding manage communications and coordinate regular meetings.
- Ensure all project tasks are created assigned and completed on schedule.
- Deliver monthly performance reports and maintain detailed campaign records.
- Set recurring meetings for clients requesting monthly reviews.
SEO
- Oversee title and keyword selection for each clients campaigns.
- Create and assign SEO-related tasks to the SEO team for execution.
- Review deliverables for quality and alignment with strategy.
- Deliver monthly SEO reports within the first week of the following month.
PowerListings
- Manage and update business listings including hours location and staff imagery.
- Ensure all directory profiles remain consistent and optimized for visibility.
- Coordinate any changes or updates with the client as needed.
Social Media Management
- Create monthly content calendars research trends and write captions.
- Assign graphic tasks to the design team and review posts for accuracy and branding.
- Submit posts for review to the Director of Marketing prior to scheduling.
- Schedule posts only after client approval has been received.
Email Marketing
- Draft copy and structure for each eblast or newsletter.
- Send copy for approval to the Director of Marketing prior to task creation.
- Coordinate with the design team for visual elements and review all materials before final submission.
- Once client approval is obtained schedule and deploy campaigns.
Social Media & Google Advertising
- Develop campaign copy and targeting strategy for both social and Google Ads.
- Submit copy and strategy to the Director of Marketing for approval.
- Create related tasks for the ads team review deliverables and ensure final approval before launch.
- Monitor campaign progress and prepare monthly reports with performance insights.
Reporting
- Prepare and send monthly performance reports for all active services (SEO Social Media PowerListings Email and Ads).
- Reports must be submitted within the first week of the new month.
- Identify opportunities for improvement and communicate recommendations to clients and internal teams.
- English level C1 or higher
- Experience with Facebook Business Manager TikTok Instagram and LinkedIn Ads
- Strong background in social media content creation and management
- Excellent writing skills in English and Spanish
- Experience analyzing social media metrics is a plus
- Work from home (MonFri)
- Weekends off
Required Skills:
- Significant Experience in Video Editing & creating High-quality Marketing content. - Proficient in Adobe Premiere (Adobe Creative Software) and Final Cut Pro. - Strong knowledge about social media platform-specific resolutions. - Passionate about storytelling and creating video content that sparks engagement. - Capable of managing multiple competing priorities - Comprehensive understanding of impactful marketing tactics - Typing speed of over 50 words per minute
Required Education:
- Significant Experience in Video Editing & creating High-quality Marketing content.- Proficient in Adobe Premiere (Adobe Creative Software) and Final Cut Pro.- Strong knowledge about social media platform-specific resolutions.- Passionate about storytelling and creating video content that sparks engagement.- Capable of managing multiple competing priorities- Comprehensive understanding of impactful marketing tactics- Typing speed of over 50 words per minute
