Coordinador de Medios y Performance

Job Description

Responsibilities:

• Support the South America media leadership in planning and executing performance media strategies for Colombia market;
• Translate brand retail and business objectives into fullfunnel performance plans (leads sales digital contribution ROAS);
• Coordinate daytoday performance media operations across paid search paid social programmatic and other biddable channels (e.g. Google Ads Meta DV360) together with the media agency;
• Challenge and refine agency recommendations using briefs sales targets benchmarks and test results;
• Track and report core KPIs ensuring consistent optimization and clear storytelling for stakeholders;
• Work with Analytics/BI and local teams to use dashboards and reports to identify opportunities trends and issues in each market;
• Support budget management for media campaigns in the market helping recommend the best allocation by channel funnel stage product and audience and ensuring basic financial control;
• Collaborate with CRM website and retail aftersales teams to improve the endtoend conversion journey (from media click to lead and sale);
• Build strong daytoday relationships with local marketing teams and agencies ensuring alignment on priorities timelines and deliverables.

• Strong expertise in Marketing & Performance
• Advanced skills in Microsoft Office tools (Excel PowerPoint SAP etc.)
• Knowledge of finance statistics and project management concepts
• Bachelors degree and postgraduate specialization in Marketing Business Administration or Digital-related fields
• Around 4-7 years of experience leading Marketing Media or Digital strategies
• Proven experience managing budget
• Ability to work independently and collaborate effectively with corss-functional teams
• Excellent interpersonal and realtionship-building skills
• Excel proficiency power bi experience analyzing dashboards and performance metrics
• Strong data analysis and interpretation skills
• Advanced English

What can give you a competitive advantage

Experience with large media agencies or international companies

About GM

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