Buying Lead

Role Purpose:Directorsare responsible forsetting the strategic direction for assigned brands within the dentsu portfolio overseeing a team of digital and programmatic team members who support the dentsu agency brands includingCaratdentsuXandiProspect. Theypossessin-depth knowledge of the programmatic and direct digitallandscape andareproficient with multiple buying platforms. They have an entrepreneurial spirit and can work independently to deliver success for client campaigns and overall businessobjectives.

The ideal candidateisastrategic leader who excels in teammanagementdemonstratesa commitment toexcellenceandhas programmatic Paid Social andSearchexpertise.Directors are expected to stay current on changes within the ad tech landscapeanddriveinnovationwith theirpassionforproblem-solvingusing data tech and creativity.The Directoris accountable fortheoperational efficiencyand effectiveness of their teamfor managing day-to-dayrelationshipswith UScounterpartsandfordeveloping status as atrustedbusiness partner.Theywill takea proactive approach to campaignstrategy andmanagement ensuring campaigns meet or exceed performance metrics and align with client goals.

Key Accountabilities:

• Oversee programmaticand digital directstrategyandlead development of tactical recommendations

• Provide leadershipto account team and manage day-to-day activities or direct reports fostering a culture of teamwork and collaboration ensuring team operations align with client goals and strategic vision

• Drive growth ofjunior teammembersthrough regular 1:1 meetings and mentorship

• Experiencewith DSP SSPdigital direct publishers ad serversandadverificationpartners

• Adoptand enforceestablishedteamoperationalstandards and best practices

• Set and manage timelines to ensure prioritization ofteam deliverables

• Guide and encourage cross-discipline trainings to ensure all team members are comfortable planning and executing both direct and programmatic campaigns