Assistant manager of Data Analytics

HSBC International Wealth and Premier Banking (IWPB)

Within International Wealth and Premier Banking (IWPB) we serve 41 million customers globally including 6.7 million who are international from retail customers to ultra high net worth individuals and their families. We help our

customers to take care of their day-to-day finances and to manage protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBCs purpose of opening

up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management Asset Management Global Private Banking and Insurance.

We are currently seeking an experienced professional to join our team.

In this role you will:

Principal Responsibilities:

The role holder will focus on using Data & Analytics to drive business activities and outcomes that improve or transform:

• Conduct customer strategy analysis focusing on acquisition activation retention conversion and LTV and deliver actionable insights
• Build and maintain customer segmentation frameworks to support targeted and personalized marketing and operations
• Leverage advanced data analytics tools and methodologies to develop validate and optimize predictive models contributing to generate high-quality leads
• Analyze customer journey conversion funnels and drop-off points to identify bottlenecks and recommend experience improvements
• Evaluate the performance of marketing campaigns membership programs loyalty initiatives and promotional strategies by measuring ROI conversion rate and engagement metrics
• Partner with product marketing operations and customer teams to translate data insights into executable strategies and drive business decisions
• Support the business teams campaign needs including RM lead generation and manual SMS outreach
• Develop and maintain customer-focused dashboards KPIs and reporting system

To be successful in the role you should meet the following requirements:

• Minimum of 5 years experience in one or multiple skills in data / business analytics in the financial or digital domains. Or similar experience in analytics consulting or managing digital products
• Demonstrated experience in process and analysis of large amount of data using one of these: Python R SQL or SAS; on environments such as AWS Google cloud or Hadoop
• Knowledge and experience in AI big data machine learning or predictive algorithms statistics modelling and data mining.
• Excellent communication and teamwork skills able to collaborate effectively with different departments and stakeholders
• Strong problem-solving skills and innovative thinking able to translate complex business problems into data analytics solutions
• Proven experience in one or more of: customer segmentation digital marketing data science portfolio analytics use of open-source data in analyses
• Good English communication skills able to collaborate effectively with domestic and international teams

Youll achieve more when you join HSBC.

is committed to building a culture where all employees are valued respected and opinions count. We take pride in providing a workplace that fosters continuous professional development flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement which is available on our website. /BG

Issued by HSBC Bank (China) Company Limited