Head of Event & PR

To lead the planning development and execution of all events public relations corporate communications and community engagement initiatives across the Group Malls. The Head of Event & PR is responsible for strengthening brand reputation increasing mall footfall enhancing stakeholder relationships generating positive media exposure and delivering impactful events that support business objectives and tenant success.

Strategic Leadership

• Develop and implement the annual Event and PR strategy aligned with the Group Malls business objectives.

• Lead the Event and PR Department and foster a high-performance collaborative and customer-centric culture.

• Establish departmental KPIs budgets policies and procedures to ensure operational excellence.

• Monitor industry trends consumer behavior and competitor activities to identify opportunities and innovative event concepts.

• Provide strategic advice to senior management on public relations brand positioning reputation management and stakeholder engagement.

Event Management

• Develop and execute annual event calendars for all Group Malls.

• Conceptualize plan and deliver mall-wide events seasonal campaigns festivals exhibitions product launches community activities and entertainment programs.

• Lead event budgeting procurement vendor management sponsorship acquisition and contract negotiations.

• Ensure events are delivered on time within budget and meet defined business objectives.

• Coordinate with leasing operations security engineering and tenant teams to ensure smooth event execution.

• Measure and evaluate event performance through attendance footfall sales uplift customer engagement media exposure and ROI analysis.

• Identify partnerships with brands sponsors associations government agencies schools and communities to enrich event offerings.

Public Relations & Communications

• Develop and execute comprehensive PR strategies to enhance brand reputation and visibility.

• Build and maintain strong relationships with media organizations journalists influencers bloggers and industry stakeholders.

• Oversee the preparation and distribution of press releases media kits speeches statements and corporate communications.

• Lead media relations activities including press conferences media briefings interviews and media events.

• Manage crisis communication and reputation management strategies when required.

• Ensure consistent messaging and brand representation across all communication channels.

• Monitor media coverage and provide regular reports on PR effectiveness and brand sentiment.

Stakeholder & Tenant Engagement

• Build positive relationships with tenants and support their marketing and promotional activities.

• Collaborate with tenants to develop joint campaigns events and customer engagement initiatives.

• Organize tenant meetings networking sessions appreciation programs and communication forums.

• Support tenant retention efforts through partnership programs and promotional opportunities.

• Foster strong relationships with local communities government authorities NGOs and business associations.

Digital & Social Media Collaboration

• Work closely with the Marketing and Branding especially Digital teams to amplify events and PR campaigns across multiple channels.

• Ensure strong integration between events digital marketing social media influencers and content marketing strategies.

• Oversee influencer engagement and public-facing communication initiatives.

• Monitor campaign performance and recommend improvements to maximize audience reach and engagement.

Budget & Resource Management

• Develop and manage annual Event and PR budgets.

• Ensure effective allocation and utilization of resources to maximize return on investment.

• Control event and PR expenditures while maintaining quality standards.

• Negotiate favorable terms with agencies media suppliers and event partners.

People Management

• Lead mentor and develop the Event & PR team.

• Establish performance goals and conduct regular performance reviews.

• Identify learning and development opportunities to strengthen departmental capabilities.

• Collaborate with HR on recruitment succession planning talent development and retention initiatives.

Reporting & Analysis

• Prepare monthly quarterly and annual reports on event performance and PR outcomes.

• Track key performance indicators including:

• Footfall growth

• Media coverage

• Brand awareness

• Customer engagement

• Tenant participation

• Sponsorship revenue

• Event ROI

Other Responsibilities

• Support corporate branding and CSR initiatives.

• Participate in cross-functional projects and business initiatives.

• Perform other duties and special assignments as delegated by management.

Qualifications:

• A bachelors degree in marketing business or a related field; an MBA is preferred.

• 5 years of experience in a marketing leadership role preferably in the Retail Industry.

• Proven experience in developing and executing successful marketing strategies and campaigns.

• Strong leadership and team management skills with the ability to motivate and inspire a diverse team.

• Excellent verbal and written communication skills with the ability to present ideas clearly and persuasively.

• Proficiency in digital marketing tools analytics platforms and CRM software.

• Strong analytical skills with experience in data-driven decision-making.

• Ability to thrive in a fast-paced and dynamic environment while managing multiple projects.