Business Intelligence Executive

Industry: Optical
Job Summary:

The Business Intelligence Executive is responsible for drive revenue growth by delivering data-driven insights that optimize sales performance and activate inactive customers transforming dormant accounts into active high-potential contributors for EssilorLuxottica.

Main Responsibility:

• Data Strategy & Governance:Establish and maintain robust data models dashboards and KPIs that align with sales and marketing objectives and share to Sales Representative. Ensure data quality integrity and timely availability for decision-making.
• Sales Analytics & Performance Management:Develop and monitor sales performance dashboards (pipeline win rate average order value revenue by channel/region). Identify trends opportunities and risks across products regions and customer segments.
  
• Customer Activation & Segmentation:Analyze customer lifecycle data to identify inactive segments with activation potential.Create actionable activation plans (targeted campaigns offers and timing) guided by insights.
• Campaign Measurement & Optimization:Design measurement frameworks for sales campaigns and promotions. Assess ROI uplift and incremental contributions of actions aimed at reactivating dormant customers.
  
• Pricing & Margin Analytics:Monitor pricing competitiveness discounting patterns and margin impact across pricing or promotional strategies to maximize sales while protecting profitability.
• Forecasting & Scenario Planning:Produce short- and mid-term sales forecasts with confidence intervals. Run scenario analyses to support leadership in making data-backed bets.
  
• Stakeholder Collaboration:Partner with Sales Marketing Finance and CRM teams to translate data insights into executable plans. Create clear storytelling through reports and presentations for senior leadership.
  
• Compliance & Security:Ensure compliance with data privacy regulations and internal policies. Safeguard sensitive customer information in all analytics activities.

Main Requirements:

• Bachelors or Masters degree in Data Science Business Analytics Statistics IT Economics or a related field.
• 35 years in business intelligence sales analytics CRM analytics or a similar role;
  
• Experience in consumer goods or retail/wholesales fashion.
  
• Proficient at least one BI tool (Power BI Tableau Qlik etc.). Strong data visualization and storytelling capabilities.
  
• Experience with CRM platforms and marketing automation is a plus.
  
• Strong analysis in quantitative reasoning hypothesis testing and problem-solving ability.
  
• Understanding of sales cycles channel dynamics pricing and consumer behavior.
  
• Excellent presentation and stakeholder management skills.
  
• Proactive collaborative detail-oriented and able to translate data into actionable business recommendations.