SEO Executive
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Merkle powers the experience economy. For more than 35 years the company has put people at the heart of its digital business transformation approach. As the worlds only integrated experience consultancy with a heritage in data science and business performance Merkle delivers holistic end-to-end experiences that drive growth engagement and loyalty. With more than 16000 employees Merkle operates in 30 countries throughout the Americas EMEA and APAC.
In Bulgaria we manage a global client portfolio providing a single source of expertise technology and operational support. We have a proven track record for delivering managing and innovating multi-channel commerce platforms for major international brands and retailers including adidas Clarins ASDA Shiseido and more. Our world-class team has delivered sites for over 35 brands including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices paid search and social advertising and SEO. We look forward to whats next.
Were hiring an SEO Specialist at Merkle in Sofia.
The SEO Specialist is responsible for improving the visibility and organic performance of digital platforms across markets. This role covers technical SEO content optimisation and authority-building activities ensuring websites are fully optimised for users and search engines. The ideal candidate will proactively identify search opportunities translate audits into action and track performance improvements. A future-focused mindset including awareness of AI-driven changes in search behaviour is key to success.
Key Responsibilities:
* Define and align localised SEO strategies with global marketing goals
* Conduct technical and on-page SEO audits delivering actionable recommendations
* Monitor and report on organic performance using SEO tools and analytics platforms
* Improve indexing health and site performance metrics across mobile and desktop
* Collaborate with content development and analytics teams to implement SEO best practices
* Provide regular insights on market trends including emerging technologies and search behaviours
Key Performance Indicators for this role include:
* Number of completed SEO strategies and action plans across regions
* Crawl/index health improvements and Core Web Vitals score uplift
* Volume and quality of shared insights or trends across teams
* Contribution to organic traffic growth and search visibility
* Timeliness and quality of quarterly SEO reporting
Skills and Experience:
* 3 years of experience in SEO including technical and content optimisation
* Strong knowledge of Google Search Console Lighthouse SEMrush Ahrefs Screaming Frog
* Understanding of structured data Core Web Vitals mobile-first indexing and international SEO
* Ability to translate data into an actionable strategy and communicate findings effectively
* Up-to-date with search engine algorithm changes and industry trends
* Fluent in English written and spoken
What do we offer:
* We are strong advocates of work-life balance so we provide all our staff with 25 days of paid leave and 3 fixed days of well-being annually.
* Ahybrid work model for our teams so they can work from the office or the comfort of their home.
* Free parking spacesfor all our employees working from the office.
* Complimentary drinks and snacks in the office to keep energy levels up.
* Parent-friendly culture and potential for additional days off to create new memories with your loved ones.
* Life Insurance Health and dental insurance plans or if selected gift vouchers instead.
* Sports card partially covered by the company and food vouchers.
* 2 days off for volunteering and numerous charity initiatives throughout the year.
* Opportunity to attend training conferences and get certification sponsored by the company upon availability and business need.
About dentsu:
Taking a people-centred approach to business transformation we use insights to connect brand content commerce and experience underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo Japan and our 65000-employee base of dedicated professionals works across four regions (Japan Americas EMEA and APAC). Dentsu combines Japanese innovation with a diverse global perspective to drive client growth and to shape society.
Location:
SofiaBrand:
Isobar CxmTime Type:
Full timeContract Type:
Permanent
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
