Customer Engagement SpecialistManager, Dermatology (Immunology)

We are looking for a driven and collaborative marketing professional to support brand growth through smart strategy strong execution and cross-functional this role you will help shape and implement omnichannel marketing plans use customer and market insights to guide decisions and contribute to innovative digital engagement approaches. You will work closely with internal teams and external stakeholders to deliver compliant data-driven initiatives that improve brand performance and patient outcomes.

Responsibilities:

• Analyze the brand market competitors and customer needs to support brand strategy.
• Develop and execute omnichannel engagement plans to increase brand performance.
• Partner closely with healthcare professionals (HCPs) to generate actionable insights that inform and optimize marketing strategies dedicating approximately 3040% of time to field engagement with clients
• Monitor digital campaign performance and use data to optimize results.
• Support a test-and-learn culture and encourage new ideas and innovation.
• Co-create brand and market strategy with the Product Manager and key stakeholders.
• Lead input for the Strategic Marketing Tactical and Financial Plans.
• Ensure marketing materials and actions are aligned timely and effective.
• Track campaign feedback and results to continuously improve strategy.
• Support training and communication with field teams.
• Explore AI and digital solutions to improve engagement efficiency and personalization.

Qualifications :

• University degree in a relevant field.
• Experience in marketing or sales ideally in biotech or pharmaceutical industry.
• Ability to turn strategy into practical and effective actions.
• Strong leadership and cross-functional teamwork skills.
• Good understanding of the healthcare environment and market dynamics.
• Solid knowledge of strategic tactical and digital marketing.
• Strong English communication skills both written and spoken.

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time