Creative Producer

CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing creative production and technology innovation.

Our teams collaborate across marketing IT analytics and media buying to build test and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement Health Legal and Insurance.

Were looking for a Creative Producer who thinks like a researcher - someone who senses trends understands storytelling and knows how to turn marketing insights into videos that actually sell.

Your role is not only production but to lead creative evolution - generating ideas refining proven creative approaches finding new styles testing them and scaling what works. Youll work at the intersection of project management creative analytics and production.

Youll also shape and pitch creative concepts that challenge existing ad formats and explore new storytelling angles.

Responsibilities:

• Monitor and document emerging video trends across Meta TikTok YouTube and other platforms.
• Market and Content development Research
• Research new video styles not just iterate on existing ones.
• Translate insights into creative hypotheses.
• Project management supporting various teams from idea to delivery
• Ensure each concept accurately reflects the clients value proposition and target audience.
• Coordinate creators influencers and bloggers.
• Develop and manage test plans with media buyers to validate creative hypotheses.
• Review performance data (CTR hook rate watch time CPA).
• Understand a consistent create test learn scale workflow for ongoing creative optimization.
• Communicating effectively between marketing creation and testing departments.

AI & Experimentation Mindset:

You know how to experiment with AI tools - from generating references in Midjourney to using Claude to organise your workspace. We dont expect you to know every tool but we value a prompt-first mindset - when you create faster than you search.

Requirements:

Essential

• 3 years of experience in marketing - ideally within paid social or performance marketing.
• Solid understanding of short-form video formats and what drives performance on Meta TikTok and YouTube.
• Comfortable collaborating with creators and bloggers: sourcing briefing and overseeing remote shoots.
• Confident in interpreting marketing performance data.
• Exceptional communication and organization skills - able to keep projects on track people aligned and expectations clear.
• Strong attention to detail accountability and the ability to prioritize multiple projects effectively.
• Fluent English - both spoken and written

Nice to Have

• Experience in media buying or working closely with media buyers.
• Familiarity with AI tools for generating or enhancing creative assets.
• Video production or video marketing background.
• Experience using UGC or influencer platforms to source and manage creators.
• Understanding of A/B testing and how creative experiments are structured and analyzed.

Why do we deserve your attention

Not only do we offer fair and competitive pay but we also provide perks and benefits that support your well-being and growth. Here are some of them:

Remote Work

We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.

Paid Time Off

Work-life balance matters to us and we support it with paid time off for rest personal time or simply doing what makes you happy.

Ongoing Learning

We believe in curiosity and growth. Thats why we support continuous learning with workshops online courses conferences and certifications.

Home Office

We help you set up your perfect workspace by covering equipment and furniture expenses so you can do your best work from home.

Physical Well-Being

From gym memberships and yoga classes to home workout equipment or even a bicycle we give you the flexibility to stay active your way.

Unlimited Sick Days

Your health matters. Take the time you need to rest and recover - well be here when youre ready to return.

Medical Coverage

We support you and your family with reimbursement for medical insurance and health-related expenses including dental care and psychological support.

Co-Working Space

If you sometimes crave a change of scenery or more social interaction well cover the full cost of a co-working space.

Fun Stuff

From gaming nights and fitness challenges to annual retreats at world-class resorts we make sure theres never a shortage of fun and connection.