Brand Manager NIVEA
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
As Brand Manager you define and execute marketing plans for Bulgariain line with the regional strategy ensuring achievement of agreed sales market share profit and brand equity targets.
Brand Activation
- Develop powerful activations for NPD with new product developmentsand Core Assortment across the entire Consumer Journey based on regional assets.
- Review and consistently evaluate alternative marketing investments opportunities to maximize return on investment against agreed brand objectives.
Brand Performance Management
- Achieve sales profit and market share objectives in line with the marketing plan through monthly performance analysis leading to recommendations for appropriate corrective actions.
- Control marketing investment in line with the plan updated as necessary during the year.
Planning
- Contribute to the development of the Annual Business Plan for your category.
- Actively participate in the monthly planning cycle and update Sales and Market Share projections.
- Assess the potential of NPDs in the local market.
Local insights
- Develop a thorough understanding of the local consumer needs and competitive context.
- Provide insights to the region to facilitate the definition of regional marketing and communication strategy and local competitive advantage
Your Profile
Professional Experience
- At least 3 years of experience as a Junior Brand Manager or Brand Manager within a dynamic marketing environment.
- Experience in the FMCG sector is a strong advantage ideally with exposure to personal care cosmetics or beauty categories.
- Proven experience in planning and executing brand activities including media BTL activations and adaptation of global/regional campaigns.
Commercial & Market Understanding
- Strong understanding of key commercial drivers including sell-in and sell-out mechanisms retailer dynamics and shopper behavior.
- Ability to work with market data and translate insights into actionable brand strategies.
- Experience collaborating with cross-functional teams (sales trade marketing supply chain) to support commercial initiatives.
Digital & Analytical Skills
- High affinity for adopting digital reports dashboards and analytical tools.
- Ability to interpret data assess brand performance and identify growth opportunities.
- Openness to exploring new digital tools and platforms for brand building.
Skills & Competencies
- Fluency in English both written and spoken.
- Strong communication and presentation skills able to convey brand strategies clearly and convincingly.
- Excellent project management capabilities with strong organizational skills and attention to detail.
- Experience adapting media content and BTL activities to local market needs.
Personal Attributes
- Strong eagerness to learn and develop with a proactive and curious mindset.
- Passion for brand building and genuine interest in consumer needs and behavior.
- Team-oriented collaborative and able to work effectively with internal and external partners
- Comfortable working under evolving priorities and adjusting quickly to changing business needs
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
