Area Retail Manager, Growth and Expansion Markets

Bang & Olufsen are looking to enhance our presence across Growth and Expansion Markets with an Area Retail Manager position.

As part of our collaborative Growth and Expansion Markets team you will play a key role in enhancing the performance of our Monobrand and Multibrand Partners a vital part of our global distribution strategy. This is a commercial role focused on promoting retail excellence providing innovative retail knowledge and identifying areas to enhance sales.

Key responsibilities

• Support Monobrand and Multibrand Partners in reaching common goals and establishing long lasting profitable relationships.
• Monitor and improve the performance of the Monobrand stores by analysing sales data and relevant KPIs proposing activities to improve performance.
• Ensure B&O Brand Standard are upheld throughout our Partners Stores. To fulfill this goal you will work with B&O Retail Store design and Visual Merchandising Teams.
• Promote Sell-Out by implementing channel wide programs marketing events and training.
• Stay on top of market needs and requirements feeding back to internal teams.
• Work with the commercial buying team to improve sales including proactive partner support on stock management and order placements.
• Deliver commercial actionable and scalable insights to grow our volume and profitability.
• Be a collaborative and integrated member of the Team sharing accomplishments proposing new great activities or ways of working.
• Find opportunities to expand the business and plan the development of a retail network by evaluating opportunities for expansion both organic or through new partners or new stores.

What you bring

To thrive in this role we imagine that you have approximately 10 years experience within a retail environment ideally from the luxury goods industry or consumer electronics.

Moreover you bring:

• Comprehensive business insight which allows you to apply knowledge of business and the market to advance the organizations goal.
• Experience working with selected independent partners and franchise stores
• Advanced knowledge of retail and how to utilise retail KPIs to measure and improve store performance.
• Experience and aspiration to work in a continuously developing and complex international environment.
• Effective communication and networking skills that you will utilise when building partnerships and communicating with various stakeholders.
• Experience in overseeing commercial negotiations.
• Curiosity alongside a motivation to understand the market dynamics and staying on top of market changes to identify opportunity spaces.
• Fluency in English.

What we offer

As Area Retail Manager you will collaborate cross-functionally with our Global retail and commercial teams while acting as a key interface towards our partners. You will be part of the EMEA Area Retail Manager community and work closely with our global headquarters to drive retail excellence elevate the luxury consumer experience and optimise commercial performance across the region.

With approximately 1200 employees Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from 55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.

Location: Graz Austria; Sofia Bulgaria; München Germany

Start date: 1st September 2026

Travel: Approx. 60% 3 days per week

How to apply

Submit your CV and application in English by pressing the Apply button. Applications are assessed continuously so please apply as soon as possible and no later than June 26th.

At Bang & Olufsen we believe in equal opportunities for all. We encourage applicants to focus on their qualifications skills and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&Os future even if you dont meet all the requirements we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position you are welcome to contact our Talent Acquisition Coordinator Aurora Rossi on . Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has for 100 years developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day every product is still characterized by the unique combination of beautiful sound timeless design and unrivalled craftmanship.