Strategy & Planning Specialist

We are looking for a highly analytical and strategic professional to lead marketing performance and budget management across LATAM markets. This role plays a key part in driving data-driven decision-making optimizing investments and enhancing the effectiveness of marketing and e-commerce initiatives.

The ideal candidate combines strong business acumen analytical skills and cross-functional collaboration experience in a regional or multi-country environment.

Key Responsibilities

• Lead budget planning allocation and tracking across LATAM markets ensuring optimal ROI and alignment with business priorities
• Develop data-driven strategic recommendations to support marketing and e-commerce initiatives
• Monitor and analyze the performance of marketing campaigns and e-commerce activities identifying optimization opportunities
• Build and maintain dashboards and reports providing actionable insights and visibility to stakeholders
• Collaborate with regional and local teams (Marketing Sales Finance CRM/Data) to align strategies and improve execution
• Support strategic planning cycles (monthly quarterly annual) including forecasting and performance reviews
• Identify gaps inefficiencies and process improvement opportunities proactively driving enhancements
• Act as a bridge between data marketing and business teams ensuring insights are transformed into concrete actions

Qualifications & Experience

• 5 years of experience in Strategy Planning Marketing Analytics or related fields
• Proven experience in budget management and performance optimization
• Strong background in data analysis marketing intelligence and performance tracking
• Experience working in regional or multi-country environments (LATAM experience is a plus)
• Previous exposure to e-commerce digital marketing or consumer electronics industries is highly desirable
• Demonstrated ability to work with cross-functional teams

Knowledge & Skills

• Strong understanding of financial planning and budget control principles
• Solid expertise in marketing performance measurement and attribution models
• Familiarity with e-commerce KPIs (conversion rate traffic AOV revenue funnel performance)
• Knowledge of Business Intelligence tools and frameworks
• Advanced proficiency in Excel and experience with BI tools (Power BI Tableau or similar)
• Understanding of CRM and digital marketing ecosystems (paid media email analytics tools) is a plus
• Experience with process improvement and optimization methodologies is an advantage

Location:Morumbi São Paulo Brazil

Work Model:100% On-site

All qualified applicants will receive consideration for employment without regard to race color religion sex age gender sexual orientation gender identity national origin disability status as a protected veteran or any characteristic protected by applicable federal state or local law.