Senior CRM Lead

As we continue to grow were looking for a Senior CRM Lead to own and elevate our Americas customer lifecycle strategy. 

Your Mission:

You will hold the vision for how we communicate with customers in Latin America. You will bridge the gap between our high-level CRM strategy and tactical execution ensuring our customers receive the right message at the right time through the right channel.

• Mentorship: You will foster a culture of experimentation autonomy and continuous learning helping your team grow their careers at Wise.

• Define the LatAm Strategy: You will own the end-to-end lifecycle strategy for our customers in LatAm. You will build sophisticated automated journeys that drive activation cross-sell and retention.

• Drive Commercial Impact: You will be responsible for key CRM metrics-improving conversion rates reducing churn and increasing lifetime value. You will use data to prove the value of your and your teams work.

• Stakeholder Partnership: You will be the primary voice for LatAm CRM across the company. You will partner deeply with Product Managers Product Marketing Regional Leads Analytics and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.

Qualifications :

About You:

• You have 5 years of experience in CRM or Lifecycle / Retention Marketing.

• You understand the nuances of LatAm marketing You go beyond simple translation; you understand the difference in messaging tone imagery and value propositions.

• You are comfortable diving into data to find opportunities. You understand cohort analysis A/B testing rigor and how to measure incremental lift. 

• You are comfortable in a dashboard. You dont just report numbers; you extract the why and translate it into a whats next.

• You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership. 

• Channel experience: Strong track record of successful cross-channel (email push in-app messages etc.) lifecycle comms.

• You have hands-on experience with enterprise CRM tools (preferably Braze) and are comfortable discussing data schemas API triggers and HTML/Liquid logic with CRM Tech engineers. Technically-savvy with a creative eye. Youre comfortable with technical matters but you also care about how your comms look and what message you send to your customers. 

• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. 

• You can build relationships with senior stakeholders in Product and Engineering. You are not afraid to push back when necessary to protect the customer experience and drive business value.

• You always put yourself in the customers shoes. You understand that spamming is not a strategy and fight for relevance in every interaction.

Nice to have:

• Proficiency in SQL to self-serve data insights.

• Experience in a high-growth product-led Fintech or SaaS environment.

• Experience working with localised campaigns across multiple regions/languages.

• For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

• Were proud to have a truly international team and we celebrate our differences.

• Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

Additional Information :

Benefits

•  RSUs in a rapidly growing company
•  Flexible working model During the first six months youll be in office most days of the week to become fully immersed in Wises culture and ways of working. After the initial period youll be in office at least 3 days per week. 
•  An annual self-development budget
•  Health and dental allowance for you and your dependents
•  Company-paid: Life Insurance and an EAP program
•  Paid time off: 30 days vacation 3 Me days 1 volunteer day annually
•  A paid 6-week sabbatical leave after four years
•  8 weeks of paid parental leave after a year with us and child care assistance
• Transportation vouchers
• Food (708 BRL per month) and Meal (1166 BRL per month) vouchers
•  TotalPass access to 3500 gyms and studios throughout Brazil

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time