Integrated Media Director LATAM
Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
- Team Leadership: Lead and inspire a team of media professionals fostering a culture of empowerment creativity and continuous learning
- Strategic implementation: Drive the implementation of the media and digital marketing strategy building upon global guidelines to deliver equity and revenue growth
- Partnership oversight: Oversee media agency partnerships managing direction resources scope fees and performance to maximise ROI on media investments
- Continuous learning: Develop and implement a learning agenda focused on testing marketing theories sharing best practices and keeping the organisation updated on the evolving media and digital environment
- Stakeholder engagement: Collaborate effectively with senior leaders within Marketing Excellence and with Finance Procurement and CBIA to align variable objectives with Haleons business and brand equity goals
- Innovation & creativity: Champion a creativity agenda encouraging teams to implement innovative and impactful campaigns
- Compliance: Ensure compliance with centrally generated best practice media planning and buying guidelines KPIs and standardised reporting adapting them for effective local implementation
- Significant experience in media and digital management in companies with sizable investments or brand leaders with solid knowledge of media and digital
- Experience at either a media agency or as a media client
- Proficient P&L and financial understanding
- Demonstrable experience in digital marketing brand building and communications
- Full understanding of Paid Owned earned aspects of Digital marketing and how it fits into an overall integrated marketing mix
- In-depth understanding of media markets (cost dynamics landscape usage trends) and established relationships with local media owners
- Experience in both media planning and buying with a strong digital foundation and ability to adapt to the evolving media landscape
Job Posting End Date
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Director
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.