Brand Developer (Caribbean)
Bridgetown - Barbados
Job Summary
Overview: Our client is an aerosol manufacturer based in the Caribbean. Due to continued growth they are seeking a Brand Developer (Caribbean) to support the development and execution of regional sales and marketing initiatives strengthen distributor partnerships and drive brand growth across multiple markets.
Duties & Responsibilities:
- Build and maintain strong working relationships with distributors service providers and key stakeholders across the Caribbean.
- Collaborate with distributors to develop and execute sales and marketing strategies that strengthen brand positioning and drive business growth.
- Assist with the preparation implementation and monitoring of annual sales and marketing budgets.
- Develop marketing plans promotional campaigns and advertising initiatives while ensuring effective use of marketing budgets.
- Monitor distributor sales performance inventory levels and product availability to identify trends forecast demand and recommend corrective actions.
- Analyze sales inventory and market data and prepare regular reports forecasts and performance reviews for management and distribution partners.
- Conduct market visits to evaluate merchandising standards product visibility pricing promotional activities and competitor performance.
- Gather market intelligence by engaging retailers wholesalers distributors and consumers to identify opportunities and improve brand performance.
- Coordinate with distributors to ensure timely processing of purchase orders shipments and inventory replenishment.
- Support the planning and execution of trade promotions product launches and brand-building activities across multiple Caribbean markets.
- Maintain consistent brand standards across retail locations and advertising channels including traditional and digital media.
- Train and support distributor sales and merchandising teams by delivering product knowledge sessions and sales presentations.
- Assist in identifying developing and commercializing new products to complement the existing product portfolio.
- Coordinate and participate in quantitative and qualitative market research customer satisfaction surveys and other research initiatives.
- Prepare detailed reports following market visits promotional activities and research projects including recommendations for continuous improvement.
- Collaborate with internal teams to resolve distributor concerns and ensure high levels of customer satisfaction.
- Perform other related duties as assigned by management.
- Bachelors degree in Marketing Business Administration Management Studies or a related field.
- Minimum of two (2) years experience in the consumer packaged goods (CPG/FMCG) industry preferred.
- Experience in consumer marketing is an asset.
- Strong communication presentation and interpersonal skills.
- Excellent analytical organizational and problem-solving abilities.
- Ability to manage multiple projects and work independently.
- Creative results-driven and detail-oriented.
- Strong numerical and reporting skills.
- Proficient in Microsoft Office Microsoft Dynamics WordPress and online collaboration tools.
- Willingness to travel extensively throughout the Caribbean when required.
Required Skills:
Bachelors degree in Marketing Business Administration Management Studies or a related field. Minimum of two (2) years experience in the consumer packaged goods (CPG/FMCG) industry preferred. Experience in consumer marketing is an asset. Strong communication presentation and interpersonal skills. Excellent analytical organizational and problem-solving abilities. Ability to manage multiple projects and work independently. Creative results-driven and detail-oriented. Strong numerical and reporting skills. Proficient in Microsoft Office Microsoft Dynamics WordPress and online collaboration tools. Willingness to travel extensively throughout the Caribbean when required.