Marketing Manager

About the Role

As Marketing Manager you will own both online and offline marketing building Mairas brand driving customer acquisition and accelerating growth across Bangladesh as well as global markets. You will craft marketing narratives for both B2B decision-makers (e-commerce owners IT leaders operations managers) and B2C audiences who interact with Mairas AI-powered features directly.

This role demands both strategic thinking (brand identity positioning multi-market expansion) and hands-on execution (campaigns channels analytics). You will work closely with product sales and leadership teams to translate Mairas AI capabilities into compelling marketing narratives that resonate across diverse markets.

Key Responsibilities

Brand Building & Strategy

• Define and build the Maira brand identity positioning voice personality and visual language ensuring consistency across all markets and touchpoints.
• Develop value propositions and messaging frameworks tailored to each market and product line.
• Position Maira as a trusted AI partner emphasizing ease of integration measurable business impact and data security.
• Plan and manage the annual and quarterly marketing calendar aligned with business objectives and product launches.

Digital Marketing

• Plan and execute multi-channel digital campaigns paid search social media (LinkedIn Meta X TikTok) display and retargeting.
• Drive SEO and content marketing create thought leadership content around AI trends e-commerce personalization and AI operations.
• Manage email marketing and automation workflows for lead nurturing and customer engagement.
• Oversee website performance landing pages and conversion rate optimization (CRO) driving demo signups.
• Run performance marketing campaigns optimizing for CAC LTV and ROI. Create product-specific campaigns for each Maira service.

Offline Marketing & Activations

• Plan and execute offline marketing initiatives industry events trade shows conferences and exhibitions relevant to AI e-commerce retail technology and enterprise IT.
• Build partnership and channel marketing programs with industry associations Chambers of Commerce and trade bodies.
• Manage PR and media relations press releases media outreach and relationships with journalists and publications in Bangladesh and international markets.
• Organize product demos workshops and community events to drive awareness and adoption.

Multi-Market Expansion

• Develop market-specific GTM strategies for Bangladesh and global target markets accounting for cultural linguistic regulatory and industry differences.
• Oversee content localization and cultural adaptation of marketing materials for each target market.
• Conduct market research and competitor analysis to identify opportunities and positioning advantages.
• Build relationships with local partners agencies and vendors in each market to support execution.

Growth Analytics & Reporting

• Establish and track marketing KPIs acquisition conversion engagement brand awareness and revenue impact.
• Analyze campaign performance and customer acquisition funnel across all channels and markets with actionable optimization insights.
• Manage the marketing budget across markets and channels ensuring efficient allocation and ROI.

Cross-Functional Collaboration

• Collaborate with Product Sales and Customer Success teams to align marketing with product launches sales pipelines and retention goals.
• Coordinate with external agencies freelancers and vendors for design content video and event production.

Qualifications :

Required Qualifications

• Bachelors degree in Marketing Business Administration Communications or a related field (or equivalent practical experience).
• 4 years of marketing experience with at least 2 years at a technology SaaS AI or software company.
• Proven experience in both digital and traditional marketing.
• Demonstrated experience in brand building defining brand identity positioning and messaging.
• Experience developing and executing go-to-market (GTM) strategies.
• Strong understanding of SEO SEM social media marketing content marketing and email marketing.
• Experience managing paid advertising campaigns with budget responsibility.
• Experience with marketing analytics tools (Google Analytics Meta Business Suite or similar).
• Excellent written and verbal communication in English.
• Strong analytical and project management skills.
• Ability to work in a fast-paced startup environment and adapt quickly to changing priorities.

Preferred Qualifications

• Experience marketing AI products SaaS platforms or subscription-based software to B2B and B2C audiences.
• Experience launching or scaling products in international markets.
• Cross-cultural marketing experience adapting messaging tone and channels for different cultural contexts.
• Experience marketing to e-commerce retail technology or enterprise IT audiences.
• Hands-on experience with marketing automation and CRM platforms (HubSpot Salesforce Mailchimp or similar).
• Experience managing external agencies vendors and marketing budgets.
• Experience with event marketing and PR trade shows conferences and media outreach.
• Professional certifications in Google Ads Google Analytics HubSpot Meta Blueprint or similar.

Additional Information :

What We Offer

• An opportunity to work with a Tokyo-based startup and contribute to a truly innovative AI-based service.
• A meaningful role in building real-world AI products with global market reach not just prototypes.
• A collaborative people-focused work environment where contributions are visible and valued.
• Salary range: BDT per month (based on experience and assessment results)
• Salary review: Twice a year
• Performance bonus: Twice a year
• Comprehensive health insurance
• Complimentary meals and snacks
• Working days: Sunday Thursday (Hybrid)
• Working hours: 9:00 AM 6:00 PM (BDST)
• Office location: 3rd & 4th Floor House 1148 Road 9/A Avenue 10 Mirpur DOHS Dhaka-1216 Bangladesh.

Remote Work :

No

Employment Type :

Full-time