Senior Manager, CRO

ROLE AND RESPONSIBILITIES  
We are hiring a Senior CRO Manager to build and lead a scalable experimentation programme across all FXTM digital properties. You will own the CRO strategy end-to-end - from roadmap definition and tool implementation to experiment governance and performance impact - driving measurable improvements in conversion rate commercial outcomes and conversion quality

Key Responsibilities

• Own and execute the CRO strategy and experimentation roadmap across acquisition funnels campaigns promotions and core onsite journeys.
• Develop prioritise and manage a structured programme of A/B and multivariate tests.
• Identify optimisation opportunities through funnel analysis behavioural data heatmaps and user research.
• Analyse user behaviour drop-offs and performance metrics to uncover bottlenecks and commercial opportunities.
• Define experiment requirements and brief UX development and product teams for implementation and validation.
• Ensure proper tracking QA and statistical integrity across all experiments.
• Translate data insights into actionable improvements across design messaging and content.
• Report findings clearly to senior stakeholders and influence decision-making with data-backed recommendations.
• Select and manage CRO and experimentation tools to enable scalable testing capability.

Qualifications :

KEY SKILLS AND EXPERIENCE

• 5 years experience in CRO experimentation digital marketing or web analytics.
• Proven experience owning and scaling an experimentation roadmap.
• Strong proficiency in Google Analytics (GA4) Google Tag Manager and A/B testing platforms (e.g. Optimizely VWO Webtrends Optimize AB Tasty).
• Experience working with SQL and structured data analysis is preferred.
• Strong understanding of statistical methodology and experimental design.
• Deep understanding of user psychology and behavioural drivers in digital environments.
• Experience optimising acquisition funnels landing pages and commercial journeys.
• Strong cross-functional collaboration skills and ability to influence product and marketing stakeholders

Additional Information :

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender sexual orientation marital or civil partner status gender reassignment race colour nationality ethnic or national origin religion or belief disability or age. 

The hiring employer is Altaris Services Limited registered in Armenia.

Remote Work :

Yes

Employment Type :

Full-time