Social & Content Specialist
Buenos Aires - Argentina
Job Summary
No Relocation Assistance Offered
Job Number#173801 - Buenos Aires Buenos Aires Argentina
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!
Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.
Role Summary:
The Social & Content Specialist is the local market engine responsible for leading the strategic implementation optimization and native execution of social media and owned digital content ecosystems - including professional dentists programs. You will transform core campaign concepts into high-impact social-first asset pipelines that accelerate consumer engagement local reach and digital commerce conversion across multiple product categories. This is an exciting opportunity to future-proof an iconic portfolio of brands by scaling advanced influencer frameworks integrating modern social commerce strategies and building cutting-edge brand Websites through GEO and intent-mapped Multimodal Content architecture.
Responsibilities:
Native Strategy & Architecture: Drive a social-first approach across local marketing initiatives auditing creative briefs and indexing multimodal content sequences (text structured FAQs video) to capture user intent on advanced search ecosystems.
Agency & Influencer Ecosystem Management: Lead operational workflows contract negotiations and localized campaign execution for external specialized creator and influencer agencies to maximize asset customization.
Social Commerce Integration: Partner with cross-functional commercial teams to seamlessly embed frictionless conversion touchpoints product showcase modules and live retail integrations within brand profiles and influencer content.
Professional Brand Ambassadorship Integration: Collaborate directly with local Professional Marketing teams to vet select and develop dental healthcare professionals into authentic brand ambassadors across digital channels.
Content Tech Stack & Governance: Manage the complete asset lifecycle across the localized digital ecosystem maintaining strict adherence to central metadata guidelines and digital asset management (DAM) compliance protocols.
Performance Optimization: Monitors real-time social listening platform metrics and campaign analytics to extract actionable consumer insights.
PDP Optimization: Audit product page content and technically structure digital catalog information to continuously improve the consumer experience ensure the ecosystem is Agentic/AI Ready and maximize conversion.
Required Qualifications:
Bachelors degree in Marketing Advertising Communications Commercialization or a related field.
3 to 5 years of prior full-time experience in digital and/or media roles.
Upper intermediate - Advanced English proficiency.
Google Analytics Facebook Business Manager and Google Ads management skills as well as a strong understanding of digital KPIs
Preferred Qualifications:
Proven track record in designing and executing high-engagement native content architectures across Meta Suite TikTok YouTube and emerging channels.
Hands-on proficiency with social listening influencer mapping and content analytics tools (e.g. Sprinklr Talkwalker Dash Hudson Brandwatch).
An AI-oriented operational mindset continuously integrating emerging conversational tools and platform automation features to future-proof local brand touchpoints.
Deep knowledge of digital production workflows metadata governance and operational platforms (e.g. CreativeX Bynder Stibo Asana SmartSheets) is highly valued.
Excellent communication interpersonal and presentation skills.
Strong analytical and problem-solving skills.
Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LI-Hybrid
Required Experience:
IC
About Company
Descubra el Centro de información de cuidado bucal y dental de Colgate. El Centro de información de cuidado bucal y dental suministra información sobre salud dental, productos de salud bucal y mucho más. Enjuague bucal, crema dental, cepillo dental, cepillo de dientes eléctrico.