Senior Growth Marketing Manager

About Payoneer

Founded in 2005 Payoneer is the global financial platform that removes friction from doing business across borders with a mission to connect the worlds underserved businesses to a rising global economy. Were a community with over 2500 colleagues all over the world working to serve customers and partners in over 190 countries and territories.

By taking the complexity out of the financial workflowsincluding everything from global payments and compliance to multi-currency and workforce management to providing working capital and business intelligencewe give businesses the tools they need to work efficiently worldwide and grow with confidence.

Role summary

Location: Buenos Aires Argentina (Hybrid)

AsGrowthMarketing Manager for LATAM you will be the driving force behind Payoneers digital customer acquisition across the region. Sitting within the Central team and reporting directly to the Director of Acquisition you will own end-to-end digital performance from paid search and social to SEO website experience and conversion optimization. You will work hand-in-hand with the regional marketing team to build execute and continuously improve campaigns that generate measurable business growth with ROAS at the heart of every decision you make.

What youll do

Own all digital acquisition activity across the LATAM region defining the strategy setting the roadmap and driving execution across paid and organic channels

Plan build and manage PPC campaigns (Google Ads Meta and other paid platforms) across LATAM markets working closely with the regional marketing team to ensure campaigns are locally relevant and commercially sharp

Own the digital marketing budget for the region managing allocation forecasting spend and holding yourself accountable to ROAS targets and CAC benchmarks

Monitor analyse and report on campaign performance continuously using data to identify optimization opportunities and translate insights into clear actions for the business

Lead the website experience agenda for LATAM owning landing page strategy conversion rate optimization (CRO) A/B testing and any regional web revamp initiatives that support new customer acquisition

Drive organic digital initiatives including SEO strategy content optimization and other non-paid acquisition levers that strengthen Payoneers discoverability and presence across the region

Collaborate closely with the regional marketing team central marketing functions product and other key stakeholders to align digital campaigns with wider business goals and ensure seamless go-to-market execution

Identify and build new digital acquisition initiatives bringing fresh thinking testing new channels and building scalable programmes that grow the new customer base in LATAM

Present performance updates campaign insights and strategic recommendations clearly to the wider leadership making complex data accessible and actionable

Who you are

6 years of hands-on digital marketing experience with a strong track record in performance/growth marketing roles ideally within a fintech payments or high-growth technology business

A true 360 digital marketer equally confident managing paid campaigns shaping SEO strategy improving website conversion and building organic acquisition programmers

Highly data-literate and analytically confident you are comfortable working with performance dashboards attribution models and campaign data to make fast evidence-based decisions

Deep expertise in PPC platforms (Google Ads Meta Ads) including campaign build bid strategy audience targeting and ROAS optimization across a multi-market environment

Proven experience managing digital marketing budgets with a strong commercial mindset and a relentless focus on efficiency return on spend and cost per acquisition

Solid understanding of SEO principles website UX CRO methodologies and digital analytics tools (Google Analytics Search Console or equivalent)

A natural collaborator who builds strong working relationships across teams and geographies able to align stakeholders influence without direct authority and drive cross-functional initiatives forward

A self-starter who thrives in a fast-paced global environment comfortable managing multiple projects simultaneously making independent decisions and owning outcomes end-to-end

Fluent in Spanish and English; Portuguese is a plus. Deep understanding of the LATAM digital landscape consumer behaviors and the nuances of marketing effectively across the region

A degree in Marketing Business Economics or a related analytical discipline; relevant professional certifications (Google Ads Meta Blueprint etc.) are a strong plus

#AG-Hybrid