Regional Marketing Manager
Buenos Aires - Argentina
Job Summary
At AppsFlyer we believe every challenge is an invitation to innovate. Were looking for a Field Marketing Manager to help us shape the future of this role youll work with talented professionals across the globe within a culture that values curiosity collaboration and personal development. If youre ready to bring your skills to a global stage this is your chance to make an impact.
You will own and drive AppsFlyers field marketing strategy across LATAM. As a strategic marketing partner youll lead regional campaigns events executive experiences partner activations and content initiatives that strengthen brand awareness engage target accounts accelerate pipeline growth and support customer expansion.
Working closely with Sales Customer Success Partnerships and Global Marketing teams youll translate business priorities into impactful marketing programs that deliver measurable results across the region.
Regional Marketing Strategy and Execution: Plan and execute integrated marketing initiatives across LATAM including campaigns events webinars executive dinners partner activations and content programs that support business objectives and revenue growth.
Drive Brand Awareness and Pipeline Growth: Develop strategic marketing plans that increase market presence generate new business opportunities accelerate pipeline progression and deepen customer engagement across the region.
Lead High-Impact Events and Activations: Own the planning execution and post-event analysis of key regional initiatives including MAMA industry conferences executive experiences and strategic marketing campaigns.
Collaborate Cross-Functionally: Partner with Sales Customer Success SDRs Partnerships Product Marketing PR Growth and Global Marketing teams to align marketing activities with commercial priorities and customer needs.
Localize Content and Messaging: Adapt global campaigns content and messaging to ensure relevance across LATAM markets including presentations emails landing pages social media assets and sales enablement materials.
Executional Excellence: Manage budgets agencies vendors timelines and internal processes with a strong attention to detail ensuring flawless execution across multiple initiatives.
Measure and Optimize Performance: Track campaign and event performance analyze ROI pipeline contribution and account engagement and provide actionable recommendations to continuously improve results.
- 4 years of experience in Field Marketing B2B Marketing Demand Generation Event Marketing or Campaign Management.
- Experience working in SaaS technology MarTech AdTech mobile digital marketing or another fast-paced B2B environment.
- Proven ability to develop and execute integrated marketing programs that drive measurable business outcomes.
- Strong project management skills with experience managing multiple stakeholders initiatives budgets and deadlines simultaneously.
- Hands-on proactive and highly organized with a strong sense of ownership and accountability.
- Strategic thinker with excellent problem-solving and decision-making abilities.
- Strong communication skills in both Spanish and English written and verbal. Portuguese is an advantage.
- Experience collaborating with senior leadership sales teams global stakeholders partners vendors and customers in a multicultural environment.
At AppsFlyer were committed to building a diverse and inclusive workplace. Dont meet 100% of the qualifications If youre excited about this role and believe you have the skills to succeed we encourage you to apply.
- Knowledge of the mobile app marketing measurement attribution advertising or MarTech ecosystem.
- Experience with Salesforce Asana Google Workspace Looker Marketo Splash Demandbase or similar platforms.
- Strong understanding of LATAM markets particularly Brazil Mexico Argentina Colombia Chile and Peru.
- Introduced by an AppsFlyer team member.
AppsFlyer is a global company with 20 offices worldwide. Through mental health programs like Be Well the Global Employee Exchange Program and fitness initiatives we empower our people to thrive physically mentally and professionally.
Here titles dont define us. Ideas do. Youll thrive in a culture where everyones input shapes the future.
Required Experience:
Manager
About Company
AppsFlyer was founded over ten years ago with a mission to help marketers succeed. From the beginning, we have been committed to four things: accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach. These four pillars have ... View more