Organic Content Strategist

Were looking for an Organic Content Strategist who can turn products customer insights trends and cultural moments into content people actually want to watch save share and search for.

This is not a traditional Social Media Manager role.

You wont be expected to create every piece of content yourself. Your job is to figure out what we should create why it will work where it should be distributed and how it supports the brands growth.

Youll own Azuras organic content strategy across Instagram TikTok Pinterest and YouTube working closely with our Growth Marketing Manager Retention Marketer Content Creator and Graphic Designer.

This is the most important part of the role.

• Own Azuras annual quarterly and monthly content calendar

• Align content with product launches marketing campaigns seasonal promotions and key brand moments

• Turn product launches into compelling content stories not just promotional posts

• Work cross-functionally with Growth Marketing Retention Creative and Design to ensure everyone is aligned on upcoming campaigns and launches

• Research what customers are searching for talking about and engaging with

• Identify emerging trends formats cultural moments and content opportunities

• Develop content briefs messaging storytelling angles and editorial direction

• Create or collaborate on captions scripts and blog content when needed

• Continuously evaluate whats working and adjust the content strategy accordingly

Youll also own the strategy for how content gets distributed organically across:

• Instagram

• TikTok

• Pinterest

• YouTube

You should understand that one idea doesnt necessarily work the same way everywhere.

Youll adapt content to the unique algorithms formats audiences and behaviors of each platform rather than simply reposting the same content everywhere.

Youll work closely with our Content Creator to turn strategy into great creative.

Youll provide:

• AI image briefs

• Shot lists

• Creative direction

• Story concepts

• Hooks

• Content references

• Visual moodboards

• Scripts and storytelling frameworks

You dont need to personally produce every asset.

You need to know what a great asset should look like before someone creates it.

Were looking for someone who combines content strategy organic social expertise creative thinking and a strong understanding of what makes people stop scrolling.

You should have:

• Proven experience in organic content strategy ideally for a consumer DTC lifestyle fashion beauty jewelry or similar brand

• A deep understanding of how organic content distribution and platform algorithms work

• Experience building and managing content calendars

• Strong trend and consumer research skills

• Excellent understanding of hooks storytelling formats and content psychology

• Ability to translate business objectives and product launches into engaging content ideas

• Strong creative judgment and the ability to give clear direction to creators and designers

• Experience working cross-functionally with marketing and creative teams

• A data-informed approach: you should be comfortable looking at content performance and using it to improve the strategy

Youve ever looked at a brands Instagram or TikTok and thought:

I know exactly why this isnt working and I know what they should be posting instead.

You naturally think in:

Audience Insight Idea Hook Format Distribution Result

This isnt a role where youll simply:

• Schedule posts

• Repost content

• Write generic captions

• Follow a pre-existing content calendar

• Wait for someone else to tell you what to create

Were looking for someone who can own the thinking behind the content.

Make Azura a brand people discover organically remember talk about search for and share.

If youre obsessed with content understand why certain ideas take off and can turn that understanding into a repeatable organic growth engine wed love to meet you.