Lifecycle & Retention Marketing Manager

Our client is a New Yorkbased brand creating nature-inspired and fantasy-driven jewelry for customers seeking something beyond traditional fine jewelry. Were looking for someone to own the customer journey after acquisition from first purchase through repeat purchase and advocacy.

This is a strategic and hands-on role. Youll decide what to communicate to whom when and why then write the copy design and build the email in Klaviyo launch it and use the results to improve what comes next.

• Lifecycle strategy: Develop journeys for first-time buyers repeat customers VIPs and lapsed customers. Improve repeat purchase rate purchase frequency loyalty and customer lifetime value.

• Email and SMS: Own campaigns and automated flows end to end including planning copy on-brand design segmentation QA launch reporting and optimization. Build and improve welcome abandonment post-purchase cross-sell win-back VIP and other relevant flows.

• Post-purchase experience: Improve communications from order confirmation onward including product care styling reviews referrals and the path to a second purchase. Work with Customer Service and Operations to address recurring friction.

• Loyalty and advocacy: Develop VIP rewards early-access and referral initiatives based on what motivates customers to return.

• Customer insights and reporting: Use purchase data feedback surveys and structured tests to understand why customers buy return or disengage. Track retention LTV purchase frequency cohort and flow performance and turn findings into clear next steps.

Youll also coordinate lifecycle messaging around launches restocks promotions and key brand moments with the founder growth creative and social teams.

• 4 years in lifecycle CRM retention or ecommerce marketing.

• Hands-on experience building and launching email campaigns and automated flows in Klaviyo or a similar platform plus experience with SMS.

• Strong copywriting and a good eye for email design merchandising and conversion.

• Confidence using customer and purchase data to guide segmentation testing and decisions.

• A sense of ownership: you can set the strategy execute it yourself and challenge assumptions with evidence.

Experience in jewelry fashion beauty or another visual consumer category is a plus. Success in this role means more customers making a second purchase stronger retention and loyalty better automated journeys and a clearer understanding of what drives those results.