Malena Co.

As the UAE seeks to boost its medical tourism sector, and Dubai evolves into a smart city, two UAE nationals have launched an innovative app-based marketplace for the aesthetic and medical cosmetology industry. The app, called Malena, links clients and medical service providers via a transparent and well-governed platform that boosts confidence and increases accountability. By making the market more transparent and increasing customer choice, Malena boosts the aesthetic industry in Dubai and the UAE – and helps the nation achieve its medical tourism goals. This virtual marketplace is well-governed and only invites participation from medical service providers licenced by the Dubai Health Authority and other regulators. It allows customers to rate their experiences with these providers and assign them a star rating. Aggregate ratings score service providers’ proficiency, ability to deliver exceptional medical outcomes and customer service approach. For customers and patients, Malena offers a transparent alternative to word of mouth referrals. It increases choice, delivers transparent ratings, and also supports dynamic pricing mechanisms that allows clients to take advantage of off-peak rates. For medical service providers, Malena opens doors to new audiences, and puts them in front of clients who want state of the art procedures performed with skill and discretion. It also enables them to reach a wider audience of medical tourists who might not be familiar with the range of aesthetic consultants available in Dubai and the UAE.