Social Media Marketing Specialist

Job Summary We are seeking a Social Media Marketing Specialist who will be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and sales. The ideal candidate will have a deep understanding of social media platforms, the latest trends, and analytics tools to measure the success of social media campaigns. The Social Media Marketing Specialist will collaborate with cross-functional teams to create and execute social media campaigns that support the company's business objectives. Responsibilities • Develop and implement social media strategies that align with the company's business objectives • Create and publish engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) • Monitor and analyze social media performance metrics, report on key performance indicators (KPIs), and adjust strategies as needed to optimize results • Collaborate with cross-functional teams (e.g., creative, product, sales, customer support) to ensure consistent messaging and branding across all social media platforms • Stay up-to-date on social media trends, best practices, and emerging technologies to inform the development of innovative social media strategies