Product Manager Passenger Cars DACH

About the Job

As the Product Manager (Passenger Cars DACH) your main responsibility is to lead and facilitate the localization of our passenger car portfolio in the DACH (Germany Austria Switzerland) market. You will actively coordinate with the product sales marketing and R&D teams in Europe and China to provide valuable feedback on market trends policy changes competitor tendencies and expectations from users or partners. Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.

The European Product Department focus on market customer policy regulation research and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European NEV portfolio that exceeds user and market expectations while ensuring that all regulatory frameworks and business requirements are met. With the successful introduction of BYD HAN and BYD ATTO 3 in 2022 we are excited to welcome talents who can support us in bringing more competitive passenger car models to the market in 2023.

As a member of the European Product Department youwill report directly to the BYD Europe Product Manager for Passenger Cars.

Key Responsibilities

1. You will take the lead in product localization projects in the DACH market. This will involve identifying market requirements and uncovering consumer insights that will help us develop products that meet the needs of our target audience.
2. Manage product demands from various stakeholders including user groups dealers and local authorities or associations. To achieve this you will collaborate with crossfunctional teams including R&D sales business planning and marketing to convert the demands into product implementations that align with our product strategy.
3. Manages local product campaigns such as testdrive events and customer clinics to help refining our product proposition and raise awareness of our products and generate interest among potential customers.
4. Provide valuable insights including consumer analysis and competitor benchmarking that will help us develop effective marketing strategies for our products.
5. Support other local activities such as validation tests at the early stage of (pre) launches of new passenger car models in Europe. By doing so you will help ensure that our products meet all relevant regulatory frameworks and business requirements.

Requirements

1. Bachelors or masters degree in Sustainable Transition Automotive Engineering Marketing Business Administration or a related field.
2. 5 years of experience in the product management or related industry a proficiency in project management is a plus.
3. Oral/written fluency in German and English is mandatory; Proficiency in Chinese or other European languages is a plus.
4. Strong data collection and analytical skills with the ability to extract and present critical insights.
5. Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
6. Disciplined factbased and rational approach to problemsolving.
7. Ability to prioritize multitask and work in a fastpaced environment.
8. Team player with a customercentric cando liveandlearn mindset.
9. Passion for NEVs and sustainability.
10. Understanding of NEV technical paths performance parameters design and their impact on UX.
11. Valid driving license B or equivalent driving license for passenger cars.