Marketing Manager

Our client is seeking an experienced Marketing Manager who possesses a unique blend of analytical prowess and creative intuition. In this role you will oversee direct response marketing initiatives for a family of websites generating $50 million in revenue and attracting 500000 annual visits. As a pivotal team member youll coordinate external creative teams analyze data to optimize performance and expand paid social marketing channels strategically. This position offers an exciting opportunity to make a significant impact in a dynamic and fastpaced environment.

Core Responsibilities:

1. Direct Response Marketing Management: Drive revenue growth and increase customer engagement for our clients websites.
2. External Creative Team Coordination: Collaborate with external creative teams to implement strategic campaigns and message buildouts.
3. Data Analysis and Optimization: Review KPIs analyze data and optimize performance to achieve desired outcomes.
4. Paid Social Marketing Growth: Expand paid social marketing channels by more than $2 million annually on platforms such as Instagram Facebook YouTube and TikTok.
5. Customer Retention Strategies: Develop longterm customer retention strategies focusing on subscriptions or repeat purchases.
6. Strategic Funnel Design: Design strategic funnels to guide customers through the purchasing journey effectively.
7. Forecasting and Reporting: Build forecasts and custom reports to track direct response marketing revenue and provide insights to inform decisionmaking.
8. Marketing Campaign Calendars: Develop marketing campaign calendars for 612 week periods aligning with organizational objectives and timelines.
9. Performance Reporting: Create weekly and monthly reports communicating advanced KPIs and metrics to the CSuite highlighting performance and areas for improvement.

Qualifications:

• Bachelors degree in Marketing or a related field.
• 4 years of agency or inhouse experience with social media marketing on platforms such as Instagram Facebook YouTube and TikTok.
• 4 years of agency or inhouse experience producing or creating written or video content.
• 4 years of experience in performance marketing incorporating consumer behavior performance metrics and successful conversion methodologies.
• Strong interpersonal teambuilding and relationship management skills.
• Exceptional communication skills both written and verbal with the ability to communicate effectively at all levels of the organization.
• Proficiency in overseeing and reporting results on A/B tests and dynamic personalization.
• Basic computer skills.

Benefits:

• 401K up to 4% matching
• Medical Dental and Vision insurance
• Paid time off PTO accrued on a monthly basis and increases with length of service
• Paid holidays
• Paid Volunteer Time Off to volunteer with a nonprofit 501(c)3 of your choice
• Short and LongTerm disability
• Complimentary Life Insurance
• Voluntary Life Insurance
• Fitness membership discounts

Our client offers a dynamic work environment competitive salary and opportunities for professional growth and development. If youre ready to take on a challenging yet rewarding role in marketing we encourage you to apply.