Marketing Director Hybrid

Marketing Director

Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh clever ways to communicate complex subject matter Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces This innovative collaborative financial services company is on a mission to improve the way people retire. They are seeking a Marketing Director to lead their rapidly growing marketing team. In this role you will manage digital marketing (email SEO SEM paid ads website etc.) develop & analyze campaigns and manage the strategy & growth for the marketing department. This is a fulltime permanent position. The chosen candidate will work a hybrid schedule out of the Chicago Jacksonville or Dallas office.

Requirements

Must Haves

• 7 years spent developing digital campaigns and analyzing their effectiveness with at least 3 of those years spent working with marketing strategy
  
• Creative and metricsdriven approach to marketing with experience creating demand generation and lead nurture campaigns including content strategy lead scoring algorithms and distribution strategy (email paid remarketing search engine optimization / SEO etc.)
  
• Proven background leading a marketing team and collaborating to drive results
  
• Strong proficiency in B2B marketing content creation with the ability to absorb targeted subject matter expertise and translate key points of interest into compelling messages
  
• Demonstrated experience with email marketing campaigns marketing automation builds customer relationship management (CRM) systems and Google Analytics
  
• Adaptable and flexible with the ability to confidently manage their own priorities and shift creative direction as needed based on business needs
  
• Excellent written and verbal communication skills
  
• Bachelor s degree
  

NicetoHaves

• Background in the B2B finance insurance human resources or retirement planning field strongly preferred
  
• Experience utilizing HubSpot for CRM emails and/or marketing automation
  
• Bachelor s degree in Business Administration Marketing Advertising or Communications
  
• Certifications in HubSpot Academy and/or Google Ads Analytics etc.