Market Research Analyst

This is a remote position.

Job Description:

• As a member of the Marketing team, you will play a key role in driving business development research activities
  

• Analyzing companies and conducting segregated research in developing insights.
  

• Conduct competitive research and analyze benchmarking data
  

• Identify key markets for targeting clients and be part of the marketing strategy of the organization
  

• Conduct secondary research on customers, competitors, key markets and present data insights into market intelligence reports.
  

• Targeting key scoops and intelligence from companies to create account-based marketing activities.
  

• Lead the end-to-end execution of marketing activations by assessing feasibility & viability, defining work streams, collaborating with relevant stakeholders, managing timelines, and coordinating various tasks
  

• Assist in organizing marketing campaigns and developing marketing strategies.
  

• Work closely with sales and marketing teams to identify opportunities for new client acquisition
  

• Communicate with marketing and sales departments to determine promotional objectives
  

• Compose and post online content on the company s website and social media accounts
  

• Write marketing literature (brochures, press releases etc) to augment the company s presence in the market
  

• Report on marketing KPIs like leads and social media engagement
  

• Assist CSM functions in making key business decisions.
  

Requirements

Skills Required:

• Work experience as a Marketing Analyst or similar role
  

• Expertise in Secondary research and passion for learning Google Analytics
  

• Good knowledge of market research techniques and databases
  

• In-depth understanding of Account-based campaign strategies
  

• Demonstrable ability to multi-task and adhere to deadlines
  

• Excellent creative and analytical skills
  

• Exquisite communication and people skills
  

• Good knowledge of MS Office Suite
  

• BSc/MBA in Marketing or relevant field