Head Of Commercial Marketing

• Strategic Marketing Planning: Formulate marketing plans in alignment with the overarching Science and Lab Solution Commercial strategy. Collaboration with Sales: Collaborate closely with the sales organization to devise marketing strategies and plans that drive revenue targets.
• Event Management & Planning: Strategically plan and coordinate various events including field sales events KOL events and major regional gatherings. Demand Generation: Evaluate and enhance the lead pipeline and customer base to determine the most effective marketing tactics.
• Performance Analysis: Conduct detailed analyses and routine reporting of regional revenue for both new and existing customers.
• Market Insights: Provide regular reports on market and competitive updates including technology trends new products compelling applications and adjacent market opportunities to inform strategic and product marketing teams.
• Voice of Customer (VOC): Gather customer feedback directly or in collaboration with product marketing to assess product positioning brand equity customer satisfaction and marketing effectiveness.
• Competitive Insights: Recommend actions based on competitive pressures key customer performance and relevant market issues.
• Key Opinion Leader Engagement: Develop relationships with key opinion leaders who can provide testimonials and participate in events.
• Customized Messaging: Develop customized messaging to execute regional campaign initiatives utilizing a tailored marketing mix to address different stages of the marketing funnel.
• Marketing Collateral: Identify and assist in the development of necessary marketing collateral and sales tools to support commercial teams.
• Media and Sales Channels: Recommend media and sales channels that are effective in the country. Lead and Inspire: lead and inspire a highperforming marketing team to achieve and surpass sales targets.

• Represent the company/business externally at networking events conferences and exhibitions to enhance the companys profile and leverage business development opportunities.
• CrossFunctional Liaison: Collaborate with relevant internal departments to ensure customer needs are met and effectively communicated throughout the organization.
• Market Awareness: Maintain awareness of external factors including competitors pharmaceutical developments government initiatives and legislative changes impacting marketing activities.
• Communicate relevant information to sales commercial and customer support teams.
• Project Proposal Development: Participate in the development of new project proposals with a customercentric focus.
• Relationship Building: Foster positive relations with partners vendors and distributors.

• Develop and manage marketing budgets overseeing the development and management of internal operating budgets.
• Performance Evaluation: Analyze and evaluate the effectiveness of commercial services business development pricing strategies channel management methods costs and results concerning the operating plans.

• Internal Controls: Ensure compliance with all Internal Control processes and audits within the Business and the Company.
• IMS Procedures: Understand and adhere to processes and procedures outlined in the Integrated Management System (IMS).

sales,management,life science