Digital Marketing Specialist Paid Advertising

SAVE Digital Marketing Specialist – Paid Advertising Loqtat: Palestine Next-Gen E-Commerce Experience Palestine Apply 20 days ago Full-time Digital Marketing Specialist – Paid Advertising Company Overview: Loqtat.ps stands as Palestine's premier eCommerce platform, specializing in cutting-edge sports and fitness technologies. Serving Gaza, the West Bank, and Palestine 48 since 2016. Our mission is not just to lead, but to redefine the eCommerce landscape in Palestine. Role Responsibilities: - Collaborate closely with the COO, sales team, and content creators to amplify and refine our growth strategies. - Oversee the management of ad campaigns, emphasizing paid channels. This encompasses campaign creation, optimization through data analysis, and sales funnel establishment. - Regularly optimize campaigns through A/B testing, revising bidding strategies, and refining creative assets. - Supervise and guide content strategy to ensure alignment with advertising goals and performance metrics. - Maintain daily reporting routines using Google Sheets, focusing on metrics such as traffic, conversions, impressions, and customer acquisition costs. - Dive deep into data analysis, extracting valuable insights from various digital ad platforms. Additionally, conduct keyword research and plan product launches based on this research and competitive analysis. - Engage in cross-platform marketing initiatives, spanning Social Media, Email, Google Ads, Push Notifications, and Influencer marketing. - Use a data-driven approach to identify challenges and provide solutions. Key Qualifications: - Minimum 3 years of hands-on experience in managing paid advertising campaigns. - Managed advertising budgets exceeding $100K. - Experience creating ads for B2C companies, with a preference for those targeting Palestine. - Proficient knowledge of Facebook Ads Manager, Google Ads and Tiktok. - Comprehensive understanding of eCommerce and the dropshipping business model. - Adept at attribution, event tracking, conversion tracking, and retargeting strategies. - Self-motivated with a proactive attitude. - Agile learner with the capability to quickly grasp new tools and technologies. - Flexible approach to rapidly changing scenarios in a fast-paced environment. - Strong analytical skills with a focus on data interpretation and actionable planning. - Exceptional communication skills – both written and spoken. - Superior organizational skills with proficiency in time management. - An entrepreneurial mindset with an innate passion for business growth. Benefits: - Competitive salary package. - Work remotely in a supportive environment. - Opportunities for professional growth and development. - Performance-based unlimited budget allocation. - Work with the largest eCommerce Platform in Palestine