Digital Marketing Manager

TP Media Group reaches an audience of more than 104.6 million people across the Middle East and beyond through its leading websites portals social media platforms events conferences award ceremonies magazines books and social media influencers agency. We are one of the largest media companies in the Middle East with a portfolio of more than 80 brands. These brands include major international and regional names such as Time Out Arabian Business Harper s Bazaar GQ and Construction Week etc.

ITP Media India produces a wide range of businesstobusiness publications websites award programs events conferences directories and information services for key vertical markets in India. Its portfolio includes construction healthcare hospitality and more. Each of ITP Indias offerings are dedicated to providing its audience with critical industry information and essential business insights which in turn help organizations across the region run and grow their businesses more effectively.

Requirements

For all the eight websites in India

Uploading managing and monitoring clients web banners on websites and newsletters

Maximising web banner visibility by running Google Ads campaigns to ensure optimal engagement with clients target audience

Regularly generating banner reports on a weekly basis for maximizing outcomes and making datadriven decisions

Deploying clients emailers and if need be customising creatives as per the brief and managing to deliver the desired emailer reports

Running clientbased paid campaigns on social media platforms like LinkedIn Facebook and Instagram

Updating the editorial team on weekly basis with their respective website performance and we chart out the best practices that can increase website visitors

Creating digital proposals based on our clients unique needs and update digital campaigns on CRM

For the ITP India events:

Developing microsites on Zoho Backstage with all the event details and maintaining it with regular updates like speaker updates agenda updates etc.

Managing the backend paid and nonpaid registrations

Sending daily reports to the delegates acquisition team to track the number and quality of delegates

Developing eventbased content for social media & EDM campaigns and execute it to ensure maximum engagement with industry audience

Running eventbased paid campaigns on LinkedIn Facebook and Instagram to promote events and reach the target audience

Updating event promotional web banner on the respective magazine s website and newsletter to ensure maximum visibility and engagement

Creating post event reports and uploading post event videos on YouTube channels which act as a document to explain the quality of discussion grandeur of the event and effectiveness of digital campaigns for prospective clients

Key Responsibilities: Lead, manage, and inspire a team of writers, reporters, and contributors to produce high-quality content for digital and print platforms. Develop and execute an effective content strategy that aligns with the brand's objectives and resonates with our target audience. Plan, assign, write, and edit articles, features, and daily online news stories, ensuring accuracy, consistency, and adherence to the brand's editorial standards. Stay updated on industry trends, news, and developments to ensure the brand's content remains timely and relevant. Collaborate with internal and external stakeholders, including industry experts and partners, to enhance content quality and coverage. Ensure the timely publication of content across various platforms, including the brand's website, social media channels, and print publications. Monitor and analyse content performance metrics to make data-driven decisions for continuous improvement. Provide guidance and mentorship to team members, fostering a culture of creativity, innovation, and professional growth. Qualifications: Bachelor s degree in Journalism, Communications, English, or a related field. A minimum of five years of editorial experience, prior experience in B2B publishing is preferred. Required Skills: Exceptional English written and verbal communication skills. Strong editorial skills including editing, proofreading, and fact checking. Creative thinker with a keen eye for design and visual aesthetics. Excellent organisational and project management skills. Proficient in using editorial software and tools. Strong knowledge of digital publishing platforms, content management systems, and SEO best practices. Paywall experience. Project budget management skills. Desirable Attributes: Passionate about the GCC technology market. Ability to work effectively under pressure and meet deadlines. Collaborative team player with strong interpersonal skills. Knowledgeable about the latest trends in the travel industry. Energetic, self-motivated, and results driven. International roaster of travel writers and photographers.