Job Purpose:
This role is responsible for execution of all type of marketing analytics report creation and provide data insights to identify actionable items for both marketing and business.
Requirement:
- 01 years of proven experience in data analysis.
- Proficiency in Python programming language.
- Familiarity with data visualization tools such as QuickSight Google Data Studio etc.
- Expertise in Microsoft Excel for data manipulation and analysis.
- Experience working with Salesforce or similar CRM platforms.
Essential Duties and Responsibilities
- Preparation of key lead to conversion funnel reports with relevant cuts
- Preparation of relevant reports for each marketing channel
- Monitor daily trends and identify gaps or indicators which can help team to take corrective actions in advance
- Adhoc data analysis to identify root causes for case to case basis. Preparation of onetime reports data consolidation etc. as and when required.
- Cost & Performance optimization between various communication channels/lead gen channels
- Combine offline and online data to get a complete view and generate useful insights
Impact analysis of various events like print/tv ads various experiments on website/app/other channels etc.
- Managing master data including creation updates and deletion.
- Managing users and user roles.
- Provide quality assurance of imported data working with quality assurance analysts if necessary.
- Commissioning and decommissioning of data sets.
- Processing confidential data and information according to guidelines.
- Helping develop reports and analysis.
- Managing and designing the reporting environment including data sources security and metadata.
- Supporting the data warehouse in identifying and revising reporting requirements.
- Supporting initiatives for data integrity and normalization.
- Assessing tests and implementing new or upgraded software and assisting with strategic decisions on new systems.
- Generating reports from single or multiple systems.
- Troubleshooting the reporting database environment and reports.
- Evaluating changes and updates to source production systems.
- Training endusers on new reports and dashboards.
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