Director of Ecommerce and Digital Marketing Sofitel Jabal Omar Makkah

Overview:

Reporting to the Commercial Director the Director of E-commerce and Digital Marketing is accountable for the ecommerce & digital performance of the hotel. He / She will be determining strategic goals and tactical efforts which drive revenue to the hotel on all streams: Rooms F&B MICE Spa & other ancillaries.

Working hand in hand with the Commercial Director and Director of Revenue to ensure a cohesive across all business channels and with revenue goals. This role involves managing the hotel websites OTAs CRM digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.

Key responsibilities among others:

Strategic planning:

• Define yearly revenue target on ecommerce for both direct & indirect channels.
• Play an active role in the Strategic Planning Marketing Plan and budgeting processes and be able to challenge the strategy.
• Build Digital yearly plan and budget covering all digital channels and levers (Direct and Indirect).

Website Management:

• Oversee the design functionality and content of the hotel website ( / / Standalone).
• Ensure the websites is optimized for SEO and user experience.
• Regularly update the site with current promotions events and relevant content to push Rooms F&B outlets and MICE.

OTAs

• Manage relationships with Online Travel Agencies (OTAs) such as Expedia etc.
• Coordinate OTA strategy together with the Director of Revenue.
• Optimize listings and manage content on all third-party websites.
• Monitor and analyze performance metrics to enhance visibility and conversions.
• Activate and manage digital tools on OTAs platforms ( Sponsored Ads Expedia Travel Ads Packages Visibility Boosters etc.)

Digital Marketing

• Develop and implement comprehensive digital marketing strategies including SEO content and email marketing with focus on Rooms F&B outlets and MICE.
• Coordinate with the marketing team to ensure brand consistency across all digital platforms (images videos descriptions offers etc.)
• Handle the email Marketing with the third-party tool for Rooms F&B and other outlets in line with the strategy and corporate guidelines.
• Manage hotels online reputation to identify areas for improvement in guest experience.
• Work with the guest relations team to address any online guest complaints or issues promptly.

Social Media Management

• Develop and execute social media strategies together with a marketing team to enhance brand awareness and engagement.
• Create and curate content for platforms such as Facebook and Instagram.
• Monitor social media channels coverage and performance.

Data Analysis and Reporting

• Analyze data from various digital platforms to track performance and identify opportunities for improvement.
• Measure and report the performance of all digital marketing campaigns and assess against goals.
• Prepare regular reports on key metrics such as website traffic conversion rates and revenue generated from digital channels.
• Monitor third party intelligence sources to identify revenue opportunities (OTA GDS market studies web tools and levers).

Qualifications :

• Bachelors degree in marketing Business Hospitality Management or a related field.
• Proven experience in e-commerce digital marketing or a similar role within the hospitality or other industries.
• Strong communication skills both verbally and in writing.
• Composed and confident in dealing with luxury clientele.
• Strong understanding of current digital marketing concepts.
• Strong understanding of SEO SEM and online marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of hotel management software and OTA platforms is a plus.
• Proficiency in web analytics tools (e.g. Google Analytics) and content management systems (CMS).
• Be familiar with the latest digital platforms to maximize revenues.
• Be a fluent English speaker

Additional Information :

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Remote Work :

No

Employment Type :

Full-time