Product Marketing & Growth Specialist (SaaS)

Role Overview

Were looking for aProduct Marketing & Growth specialistto own how our CPaaS product is presented communicated and scaled. This role combinescontent creation product storytelling digital marketing and agency management.

Youll be responsible for building high-quality product materials (presentations decks brochures) while also drivinglead generation and growth through social media email and SEOleveraging modern AI tools to maximize efficiency and output.

Key Responsibilities

1. Product Content & Collateral

• Create and design:
• Product decks & pitch presentations
• SaaS documentation & one-pagers
• Brochures and marketing materials
• Translate complex product features intoclear compelling messaging
• Ensure consistent brand voice across all materials
• Use AI tools (e.g. ChatGPT Canva Notion AI) to accelerate content production

2. Digital Marketing & Growth

• Plan and executelead generation campaignsacross:
• Social media
• Email marketing
• SEO & content marketing
• Optimize funnels from awareness conversion
• Manage and improve landing pages and campaign performance
• Track KPIs: CAC conversion rates lead quality

3. Agency & Social Media Management

• Manage external media/creative agencies
• Define content calendars and campaign direction
• Review and approve:
• Social media content
• Ad creatives
• Campaign strategies
• Ensure alignment with brand and growth objectives

4. Marketing Automation & AI Enablement its a Plus.

• Set up and optimize:
• Email automation workflows
• Lead nurturing sequences
• CRM integrations
• Leverage AI tools for:
• Content generation
• Campaign optimization
• SEO insights
• Continuously test and improve workflows

Experience

• 23 years inproduct marketing growth marketing or SaaS marketing
• Proven experience creating:
• Product decks and presentations
• Marketing collateral
• Strong background indigital marketing and lead generation

Skills

• Strong storytelling and copywriting ability
• Good design sense (not necessarily a full designer but strong taste)
• Experience with:
• Social media campaigns
• Email marketing tools (e.g. HubSpot Mailchimp)
• SEO and GEO fundamentals
• Experience managing agencies or freelancers.
• Leverage AI Tools.

Required Experience:

IC