Senior Marketing Specialist PSS META

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At Baxter we believe every personregardless of who they are or where they are fromdeserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today tomorrow and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together our community is driven by a culture of courage trust and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations and we hold each other accountable for delivering exceptional results.

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Summary

The Marketing Lead / Senior Marketing Specialist is responsible for developing and executing strategic and tactical marketing initiatives to drive product growth strengthen market presence and support commercial excellence. This role partners closely with crossfunctional teams key customers and regional stakeholders to ensure successful execution of marketing plans and clinical activities. The role also oversees onground implementation of demonstrations handson sessions and clinical events related to PSS product portfolio.

Key Responsibilities:

Strategic & Tactical Marketing

• Support the Development of annual strategic marketing/operational plan outlining key activities and marketing programs to address the Critical Success Factors.

• Implement the tactical plan in line with corporate strategic product objectives.

• Monitor market dynamics and ensure marketing strategies adapt to changes in customer needs competitive activity and environmental shifts.

• Contribute to short- and mediumterm market share and growth planning for individual products

Market & Business Intelligence

• Conduct market research on the product/therapy area customer base and competitive landscape.

• Anticipate emerging trends in disease management hospital practice or clinical workflows impacting product performance.

• Support tracking of product performance including functional perception and market feedback and recommend tactical adjustments.

Customer & Sales Engagement

• Maintain strong relationships with key customers clinical opinion leaders and strategic accounts to support current and future business objectives.

• Ensure alignment and motivation of the sales force with marketing objectives through targeted communication training and engagement.

• Encourage cross-functional collaboration (Sales Medical Affairs Clinical Supply Chain Training etc.) during the planning and execution of marketing activities.

Promotional Activities & Materials

• Oversee the development and localization of promotional materials ensuring alignment with brand and compliance guidelines.

• Collaborate with agency partners suppliers and internal stakeholders to deliver highquality marketing assets and campaigns.

Forecasting & Performance Management

• Assist in setting sales and production forecasts and monitor performance against targets.

• Identify opportunities in pricing product mix and portfolio optimization.

OnGround Execution & Clinical Engagement

• Identify opportunities in pricing product mix and portfolio optimization.

• Product demonstrations handson sessions clinical workflow simulations bed demos and feature showcases product education during conferences workshops and events

Competencies required:

• Bachelors degree required; Masters degree preferred (Business Marketing - Ideally a Post Graduate Marketing Qualification).

• 3 years of experience in marketing/sales within medical devices healthcare or a similar regulated environment.

• Excellent written and spoken English Arabic will be an asset.

• Strong understanding of hospital workflows clinical environments and HCP engagement preferred.

• Proven experience in product marketing event execution and customer-facing activities.

• Ability to work cross-functionally in a fast-paced matrix environment.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race color religion gender national origin age sexual orientation gender identity or expression protected veteran status disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please click on the link here and let us know the nature of your request along with your contact information.

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