Senior F&B Brand Manager

The F&B Hospitality portfolio represents a core visibility and demand engine for our clients ecosystem. We are looking for a Senior Brand Manager to serve as the single point of marketing accountability for a prestigious collection of dining concepts ranging from fine dining to innovative casual concepts.

As the Senior F&B Brand Manager Portfolio Lead you will own the strategic and operational marketing direction for all food and beverage brands. Your role is to ensure brand positioning remains sharp while driving demand through integrated planning stakeholder alignment with world-class chefs and rigorous performance accountability.

Key Responsibilities

1. Brand and Portfolio Strategy

Define and continuously refine positioning and value proposition for each F&B brand

Develop annual and quarterly marketing strategies aligned with business priorities

Build and manage an integrated portfolio marketing calendar across all F&B brands

Identify cross-brand synergies and shared audience opportunities

Ensure brand standards tone of voice and visual identity are consistently applied across all touchpoints

2. Campaign Performance and Demand Generation

Own marketing performance across all F&B brands with clearly defined KPIs linked to demand generation and brand growth

Translate business targets into campaign objectives and measurable marketing KPIs

Partner with operations and finance to align campaign timing with commercial priorities and service capacity

Track and analyze campaign effectiveness using performance metrics including engagement quality audience growth conversion signals reservation uplift trends and footfall indicators

Optimize messaging activation strategy and channel mix based on data and audience insights

Lead structured campaign reviews with clear recommendations and corrective actions

3. Campaign Planning and Governance

Lead integrated campaign planning across seasonal launches chef collaborations partnerships and key calendar moments

Coordinate with Shared Services teams including Social Strategy PR & Communications Digital & Performance and Content Production

Review and approve campaign assets to ensure strategic consistency and clarity

Enforce disciplined planning cycles reporting cadence and performance reviews

4. Agency Management

Own the relationship with external agency partners supporting brands within the portfolio

Provide strategic briefs brand guardrails and clear performance expectations to agencies

Conduct regular agency performance reviews against agreed KPIs and SLAs

Ensure agency output is aligned with brand positioning tone of voice and quality standards

5. Budget Stewardship

Own the portfolios marketing budget including planning allocation across brands and

tracking spend against performance

Ensure budget decisions are aligned with portfolio priorities and business objectives

Provide regular budget reporting and flag risks or reallocation needs to direct report

6. Stakeholder and Operations Alignment

Act as the primary marketing counterpart to chefs restaurant managers and F&B

operations teams

Ensure marketing initiatives are aligned with operational readiness and guest experience

Provide structured marketing guidance while constructively challenging initiatives that do not align with brand positioning

7. Team Leadership

Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio

Set clear priorities and protect focus against reactive last-minute activity

Ensure accurate reporting performance analysis and continuous optimization

Elevate standards of execution and embed structured ways of working

Requirements

• Education: Bachelors degree in Marketing Business or Communications.
  
• Experience: 710 years in brand management with a strong focus on the hospitality or F&B sectors.
  
• Skills: Proven track record in managing multi-brand portfolios and complex stakeholder environments.
  
• Mindset: A strategic thinker who can switch seamlessly between high-level oversight and operational detail.
  
• Regional Knowledge: GCC or Middle East experience is strongly preferred.
  

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