Senior Media Buyer

Role Overview
The Senior Media Buyer plays a critical role in driving Bayantechs global growth by managing and optimizing B2B paid advertising campaigns across international markets. This position is centered on generating high-quality inbound leads specifically Sales Qualified Leads (SQLs) for key services including Translation & Localization Multilingual SEO and Content & Media Localization. The ideal candidate is highly analytical and performance-driven with proven experience in managing global B2B campaigns and a strong focus on pipeline contribution and revenue impact rather than lead volume alone.

Key Responsibilities

• Plan execute and optimize global paid media campaigns across Google Ads LinkedIn Ads and Meta Ads.
• Build and manage full-funnel strategies targeting enterprises SMEs and key decision-makers such as marketing managers localization managers and product teams.
• Generate Sales Qualified Leads (SQLs) aligned with Bayantechs ideal customer profiles.
• Optimize campaigns based on CPL CPA conversion rates pipeline value and revenue contribution.
• Conduct continuous A/B testing across ad creatives messaging landing pages and audience segments.
• Develop and scale retargeting strategies across platforms.
• Manage and allocate budgets efficiently across global markets including the US Europe and GCC.
• Implement accurate tracking using Google Tag Manager GA4 and CRM integrations such as HubSpot.
• Collaborate closely with content and SEO teams to enhance landing pages and messaging.
• Align with the sales team to ensure lead quality SQL validation and continuous feedback loops.
• Analyze campaign performance to identify scalability opportunities market potential and channel effectiveness.
• Prepare detailed performance reports covering CPL CPA conversion rates SQL rates pipeline contribution and ROI.

Requirements

• 46 years of hands-on experience in performance marketing or media buying.
• Proven experience in B2B lead generation preferably within SaaS technology or localization and language services.
• Strong expertise in Google Ads LinkedIn Ads and Meta Ads.
• Experience managing global campaigns targeting multiple regions.
• Solid understanding of B2B funnels and lead qualification stages (MQL SQL Opportunity).
• Hands-on experience with GA4 Google Tag Manager and CRM tools such as HubSpot or Bitrix24.
• Ability to optimize campaigns with a strong focus on revenue not just lead volume.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience managing high-budget campaigns and scaling performance effectively.

Nice to Have
Experience within the localization or translation industry would be a strong advantage along with familiarity with account-based marketing approaches. Exposure to tools such as SEMrush Ahrefs and LinkedIn Sales Navigator is also beneficial as well as an understanding of multilingual marketing challenges.